Back to School news and archive

Wrangler partners with State for back-to-school collection

Denim brand Wrangler has partnered with State Bags, a family bag brand, to launch a collection of bags. Launching in time for the back-to-school season, the Wrangler x State collection includes ten pieces. The collaboration underscores Wrangler’s strategic focus on expanding its children’s wear category, building on the momentum of recent...

Fashion

Aéropostale unveils back-to-school capsule with Demetra Dias

Casual apparel and accessories retailer Aéropostale, part of the Authentic Brands Group (Authentic) portfolio, has launched a new back-to-school capsule collection designed by Gen Z creator Demetra Dias. The 57-piece Demetra for Aéropostale collection blends “girly, cosy, and effortlessly cool vibes,” and was co-designed by the 18-year-old...

Retail

Back-to-school shopping drives retail resurgence

The retail and fashion industry has received a welcome boost as the back-to-school season propelled a significant uptick in mall foot traffic across the United States, according to the latest Placer.ai Mall Index. This surge in consumer activity offers valuable insights for retailers and fashion brands as they navigate the evolving landscape of...

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Fashion

Shein launches Back-to-School collection with TV-personality Jess Vestal

Chinese fast-fashion online retailer Shein has launched a back-to-school collection with reality TV personality Jessica Vestal and her daughter Autumn. Vestal, an executive assistant from Illinois, the US, first rose to fame when she appeared in the sixth season of 'Love is Blind' with the hopes of finding her future husband as a single mum. The...

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Fashion |Interview

Making strides: Kickers reworks traditional back to school campaign in the metaverse

Kickers UK is launching its latest marketing campaign via gaming platform Roblox. The footwear brand has announced a reworking of its traditional ‘back to school’ marketing efforts, with a campaign that aims to nurture children’s self-expression and creativity using the Roblox metaverse. Kickers partnered with Dubit, a digital development...

Fashion

Back-to-school 2022 collaborations

The upcoming season offers a rich array of collaborations between artists, designer brands and fashion labels. Between fusion of styles and judicious associations, FashionUnited has made its selection. Image: Tanneur x Enfant Précoce Le Tanneur x Enfant Précoce French leather goods brand Le Tanneur has teamed up with artist Enfant Précoce for a...

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Retail

Price hikes on back-to-school essentials present challenges for consumers

Despite rising inflation, consumers are prioritizing back-to-school and college spending. According to the National Retail Federation (NRF) over one third or 38 percent of consumers have committed to cutting back on other expenses in order to be prepared for the upcoming fall semester. They expect to spend more than usual on both K-12 and...

Retail

Boy Meets Girl continues #StopHate mission with back to school initiative

Athleisure brand Boy Meets Girl has announced the continuation of its #StopHate campaign, collaborating with activity box retailer InKidz on a back to school special. The #StopHate box contains a campaign t-shirt, Indian Bond Band bracelets and other toys and activities supporting the brand’s partnership with the National School Climate Center,...

News

Victoria’s Secret Pink to give away cash fund in back-to-school initiative

VS Pink is launching its ‘Back to ___’ campaign, acknowledging the return to daily life for many young adults. The new campaign will include pop up events and a 250,000 dollar prize, all with the intention of encouraging young people to focus on their mental health for the upcoming school season. The ‘Back to ___’ pop up event tour will take...

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Video

Video: How the girls school uniform has evolved over 100 years

With the back to school shopping season in full swing, Glamour shares how girls' school uniforms have evolved over the past century. From sailor tops and pleated skirts in the 1920s to saddle shoes and cardigans in the 1960s, take a look at the history of girls' uniforms. Source: Glamour, via YouTube

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Business|ANALYSIS

Back to school: The uniform debate on a global scale, part 1

New York – Traditionally one of the key shopping seasons for retailers, this year’s back-to-school is poised to be if anything, one of a kind. With the majority of countries still figuring out the best way to return to the classroom safely, many debates are taking the apparel industry by storm. In this series, FashionUnited delves deeper in how...

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Retail

Back to school? How customer behavior will change post Covid-19

While the timing of back-to-school assortments remains uncertain, the change in consumer attitudes and desires after Covid-19 are sure to impact your ranges. Edited highlights the most significant shifts and offers direction for your school uniform stock. Hygiene Customers may wish to continue the stricter hygiene measures set in place during...