The retail and fashion industry has received a welcome boost as the back-to-school season propelled a significant uptick in mall foot traffic across the United States, according to the latest Placer.ai Mall Index. This surge in consumer activity offers valuable insights for retailers and fashion brands as they navigate the evolving landscape of...
Sep 11, 2024
Chinese fast-fashion online retailer Shein has launched a back-to-school collection with reality TV personality Jessica Vestal and her daughter Autumn. Vestal, an executive assistant from Illinois, the US, first rose to fame when she appeared in the sixth season of 'Love is Blind' with the hopes of finding her future husband as a single mum. The...
Aug 13, 2024
Kickers UK is launching its latest marketing campaign via gaming platform Roblox. The footwear brand has announced a reworking of its traditional ‘back to school’ marketing efforts, with a campaign that aims to nurture children’s self-expression and creativity using the Roblox metaverse. Kickers partnered with Dubit, a digital development...
Aug 26, 2022
The upcoming season offers a rich array of collaborations between artists, designer brands and fashion labels. Between fusion of styles and judicious associations, FashionUnited has made its selection. Image: Tanneur x Enfant Précoce Le Tanneur x Enfant Précoce French leather goods brand Le Tanneur has teamed up with artist Enfant Précoce for a...
Aug 24, 2022
Despite rising inflation, consumers are prioritizing back-to-school and college spending. According to the National Retail Federation (NRF) over one third or 38 percent of consumers have committed to cutting back on other expenses in order to be prepared for the upcoming fall semester. They expect to spend more than usual on both K-12 and...
Aug 9, 2022
Athleisure brand Boy Meets Girl has announced the continuation of its #StopHate campaign, collaborating with activity box retailer InKidz on a back to school special. The #StopHate box contains a campaign t-shirt, Indian Bond Band bracelets and other toys and activities supporting the brand’s partnership with the National School Climate Center,...
Aug 24, 2021
VS Pink is launching its ‘Back to ___’ campaign, acknowledging the return to daily life for many young adults. The new campaign will include pop up events and a 250,000 dollar prize, all with the intention of encouraging young people to focus on their mental health for the upcoming school season. The ‘Back to ___’ pop up event tour will take...
Aug 10, 2021
With the back to school shopping season in full swing, Glamour shares how girls' school uniforms have evolved over the past century. From sailor tops and pleated skirts in the 1920s to saddle shoes and cardigans in the 1960s, take a look at the history of girls' uniforms. Source: Glamour, via YouTube
Aug 27, 2020
New York – Traditionally one of the key shopping seasons for retailers, this year’s back-to-school is poised to be if anything, one of a kind. With the majority of countries still figuring out the best way to return to the classroom safely, many debates are taking the apparel industry by storm. In this series, FashionUnited delves deeper in how...
Aug 26, 2020
While the timing of back-to-school assortments remains uncertain, the change in consumer attitudes and desires after Covid-19 are sure to impact your ranges. Edited highlights the most significant shifts and offers direction for your school uniform stock. Hygiene Customers may wish to continue the stricter hygiene measures set in place during...
Apr 29, 2020
The UK back-to-school market is predicted to grow by 1.5 percent this year, with shoppers in the UK expected to splash out 1.7 billion pounds on back-to-school items in 2019, according to data and analytics company GlobalData. That number only slightly outperforms the annual rise in the number of pupils due to population growth. Total uniform...
Sep 3, 2019
If Prime Day and similar mid-July flash savings events are the new Black Friday in July, that would make the back-to-school shopping season the summer equivalent of December holiday shopping. Data from the NRF projects back-to-school spending to reach 80.7 billion dollars, and clothing and accessories top the list of expenses for children....
Jul 26, 2019