Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
Mar 26, 2025
Burberry’s latest campaign, It’s Always Burberry Weather: London in Love, arrives at a pivotal moment for the British luxury house as it navigates a period of transformation under newly appointed CEO Josh Schulman. The romcom-inspired series of films, directed by David Lane, showcases a star-studded cast including Kate Winslet, Richard E Grant,...
Feb 19, 2025
British retailer Marks & Spencer has unveiled its first-ever cross-business underwear campaign spanning across womenswear and menswear as it looks to cement its market-leading position in women’s and men’s underwear. The ‘Make an Understatement’ campaign launches on Thursday, February 20, and is part of the retailer’s continued drive to change...
Luxury shoemaker Berluti has unveiled a captivating new advertising campaign along Paris’ Champs-Élysées from September 4-10. This guerrilla marketing strategy aims to bring the Maison's artistry directly to the streets of the French capital. Leveraging the prestigious location just steps away from Berluti's historic Rue Marbeuf boutique, the...
Sep 4, 2024
Anyone following fashion accounts on Instagram or other social media channels will have seen new images of actor Jeremy Allen White fronting Calvin Klein underwear. The New York-based star is the face of the brand’s newest campaign as the global fashion season returns in force in September. Directed and shot by Mert Alas, the campaign shows...
Aug 28, 2024
Skate and streetwear brand Vans has launched a new approach to its global storytelling through the new campaign "Always Pushing." The new campaign from the VF-Corporation-owned label is said to be "an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture...
Jul 18, 2024
Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...
Jul 10, 2024
Luxury British womenswear brand Me+Em has launched its first marketing campaign in the United States to support its expansion into the market. Following the opening of Me+Em’s three debut US stores in the New York City area, one on Madison Avenue, one in Soho, and one in East Hampton earlier this spring, the new campaign aims to strengthen the...
May 7, 2024
Kizik has launched a new brand platform and integrated campaign as part of its continued growth strategy across retail, wholesale, and international markets. The new brand platform and campaign, created in partnership with creative agency Yard NYC, features a renewed branding look for the footwear brand, encompassing everything from its website...
Apr 19, 2024
Since its debut in 2008, the Peekaboo bag has emerged as a symbol of Roman craftsmanship for the house of Fendi. Designed by Silvia Venturini Fendi and unveiled during the brand’s spring summer 2009 catwalk show, the Peekaboo emerged as a response from a desire to redefine contemporary accessories at a time when demand for it-bags were fading....
Apr 4, 2024
Maidenform has unveiled a new brand image for its Maidenform M line, which centers on its soft underwear and loungewear basics for young consumers. Following the launch of its new, contemporary line Maidenform M last fall, this new brand image is accompanied by a full advertising campaign that showcases the line's latest collection. “Maidenform...
Feb 20, 2024
Womenswear brand Donna Karen New York, part of G-III Apparel Group, has enlisted eight iconic supermodels, including Cindy Crawford, Linda Evangelista and Karlie Kloss to star in its ‘In Women We Trust’ relaunch campaign. The campaign, photographed by Annie Leibovitz, has been designed to mark a new chapter in both “legacy and future,” to...
Feb 12, 2024