J.Crew casts comedy trio Please Don't Destroy in fall suiting campaign

J.Crew has launched its fall suiting campaign, 'We take suiting seriously', starring comedy trio Please Don't Destroy, made up of Ben Marshall, John Higgins and Martin Herlihy.

The campaign is built around a comedy short directed by Herlihy and written by the trio with Brady Lees, accompanied by stills from photographer Luke Gilford. It debuted on October 20 across J.Crew's channels.

In the film, the three comedians report for their first day as staff in the Suit Shop at J.Crew's 19 Bond Street store in New York. The shift unravels through unorthodox measuring, unexpected styling advice and an attempt to close a sale before noon.

"J.Crew has a long history of helping people find their first suit," said Julia Collier, chief marketing officer of J.Crew. "With Ben, John and Martin, we wanted to bring some personality and humor to that experience. They took the idea of a day in the J.Crew Suit Shop and made it entirely theirs, while showing how versatile and well-fitted our suits are."

Gilford shot the stills in New York's Financial District, drawing on the look of 1990s New York. The trio is styled in classic tailoring with patterned ties and briefcases.

Three suit fits

The campaign focuses on three of the brand's suit silhouettes. The Ludlow Slim Fit, introduced in 2008, is the suit J.Crew is best known for, according to the company. The Crosby Classic Fit has a straight leg and a roomier cut, while the Kenmare Relaxed Fit offers a looser silhouette.

J.Crew says the fabrics for all three fits are sourced from long-established mills.

"Wearing a suit makes me feel like an adult," said Marshall. "Now I have to change everything else in my life to catch up to that feeling."

"I think a good suit should make people assume you know what you're talking about," said Higgins. "These do that, which is very helpful for us."

"Directing this video for J Crew was a joy and an honor," said Herlihy. "Two of the actors were pretty unprofessional, but I will keep them anonymous."

The Ludlow, Crosby and Kenmare suits are available on J.Crew's website and in select stores. Founded in 1983, J.Crew operated 114 stores in the US as of August 25, alongside its e-commerce business.

This article was created with the assistance of AI.