Christian Siriano news and archive

Marketing spotlight: The new Capri Sun purse from Christian Siriano

The collaboration between Capri Sun and fashion designer Christian Siriano represents a highly effective and strategic marketing direction that successfully re-positions the brand for a contemporary audience. By transforming a nostalgic childhood product into a high-fashion accessory, the partnership demonstrates a sophisticated understanding of...

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Fashion

Christian Siriano to headline Cunard’s fashion week in 2025

British luxury cruise line Cunard has announced that New York-based fashion designer Christian Siriano will headline its Transatlantic Fashion Week in 2025. Cunard, described as having the “most glamorous ships at sea,” will be hosting its Transatlantic Fashion Week onboard the Queen Mary 2, sailing from New York to Southampton from October 31...

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Fashion |In Pictures

Christian Siriano to launch affordable bridal with Azazie

US direct-to-consumer bridal and special occasion dress brand Azazie is collaborating with award-winning CFDA designer Christian Siriano on an affordable bridal collection launching in October. Three pieces from the collaboration, one bridal and two bridesmaids look in all black, were unveiled during Siriano’s New York Fashion Week SS25 show on...

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Fashion

Unexpected collaborations spotted at NYFW SS25

With so many eyes from all corners of the industry analyzing what is being presented on the catwalk during New York Fashion Week (NYFW), many designers use this moment in the spotlight to unveil a new collaboration or partnership. Over the years, the art of collaboration has proven to be a highly effective marketing strategy, particularly in...

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Fashion

Christian Siriano teams up with Bombay Sapphire at NYFW

Fashion designer Christian Siriano unveiled a cocktail couture gown in collaboration with gin brand Bombay Sapphire during his New York Fashion Week catwalk show. For the look, Siriano was inspired by Bombay Sapphire gin cocktails to create a French 75-inspired haute couture gown as part of the gin brand’s ‘Saw This, Made This’ campaign....

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Business

Xcel Brands signs licensing partnership with One Jeanswear Group

Media and consumer products company Xcel Brands, which owns Halston and C. Wonder, has signed a new strategic licensing partnership with apparel and fashion company One Jeanswear Group (OJG). Under the agreement, OJG will design and produce apparel products for Xcel’s C. Wonder by Christian Siriano brand. The first products under the deal will...

Fashion |In Pictures

Christian Siriano reimagines ‘Cher Horowitz’s’ yellow plaid suit for Super Bowl ad

Rakuten, the shopping platform that offers Cash Back and rewards, has tapped fashion designer Christian Siriano to reimagine Cher Horowitz’s’ iconic yellow plaid suit from the ‘Clueless’ film for its Super Bowl advert. In the 30-second spot, Alicia Silverstone reprises her role as Cher Horowitz, playing a high school student in a debate...

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Fashion |In Pictures

NYFW SS22: Christian Siriano brings the glamour back to New York

Christian Siriano kicked off New York Fashion Week with opulent glamour filled with cascading evening gowns and sharp tailored suits in neon hues, showcased by an inclusive and diverse cast of models. Siriano looked to his past for spring/summer 2022, taking inspiration from old photographs of his grandmother from the ’60s and 70’ on holiday in...

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News

Luminous Diamonds and FSF announce design winner

Jewellery brand Luminous Diamonds collaborated with the Fashion Scholarship Fund (FSF) to create the Design Your Inner Light challenge and the winner of the competition was Iowa State University fashion/apparel design graduate Sarah Solnet. The Design Your Inner Light challenge consisted of coming up with creative concepts that would bring the...

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Fashion

Christian Siriano turns the NYFW runway into a resale platform

ThredUp teamed with Christian Siriano to help the designer show secondhand clothing on his New York Fashion Week runway. Siriano selected three of his own designs that were available through ThredUp’s online resale site, which he then repurposed and showed on the runway alongside his Fall 2021 collection. Siriano’s repurposed pieces included a...

Fashion

ThredUp and Christian Siriano team to unveil ‘Thrift Logo'

ThredUp has created a logo that will serve as the first universal symbol for used secondhand clothing. In partnership with designer Christian Siriano, the clothing resale platform has introduced what it calls the "Thrift Logo." The Thrift Logo was created to allow secondhand garments to become recognizable objects that stand for sustainability,...

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Fashion

Christian Siriano to receive funding to produce PPE

American fashion designer Christian Siriano will receive 352,590 US dollars in funding from the state of New York to continue to produce “needed supplies to help combat the Covid-19 pandemic”. The announcement was made by New York Governor Andrew M. Cuomo, who said that 12 New York companies will receive support from the State to produce...