Consumer behaviour news and archive

Three trends leading to more impulse purchases, research reveals

Consumers are more susceptible to influence than they think. This is evident from recent research into impulse purchases by Anne Moes, a consumer behavior researcher at the Amsterdam University of Applied Sciences. Moes identifies three important trends that make consumers more susceptible to impulse purchases. The research, entitled “The Urge...

RetailFeatured

51% of consumers reportedly prefer in-store shopping ahead of holiday season

51 percent of UK and US adult shoppers prefer in-store shopping over online shopping, according to the latest insights from x-hoppers, an AI retail communication solutions provider. 62 percent of shoppers aged 55 and over were found to favor in-store shopping even more based on a survey conducted in September 2024 with market research firm Sago,...

Retail|Interview Featured

6 consumer trends retailers can expect for rest of 2024 and beyond

As 2024 unfolds, retailers have shifted from recessionary expectations to a more hopeful outlook. However, there is a gap between consumers' expectations and retailers' current capabilities and as stores evolve they must place increased focus on one-to-one connection and experiential aspects. Nikki Baird, VP Strategy and Product at retail tech...

Fashion

Tips from WGSN: What fashion brands can do to combat consumer fatigue

Feelings of burnout often plague consumers. Trend forecasting company WGSN describes in a study how fashion brands can alleviate these feelings. According to WGSN, 65 percent of respondents said they felt exhausted by a more demanding work life and personal life, exacerbated by a variety of crises: rising cost of living, financial uncertainty,...

Retail

Resurgence in US shopping centers signals shift in consumer behaviour

U.S. shopping centers are experiencing a notable resurgence, marking a promising shift in consumer’s shopping behavior. According to the latest update to Placer.ai's Mall Index for March, visits to shopping malls have seen a steady increase for the second consecutive month. The data reveals that visits to indoor malls surged by 9.7 percent...

RetailFeatured

Unveiling the future of retail: EIU's 2024 outlook

From the bustling aisles of brick-and-mortar stores, now filled with "experiential shopping" experiences, to the fast-changing landscapes of online commerce, with an ever-increasing number of pure players and discounters entering the game, what are the latest trends shaping consumer goods and retail? Will inflation fluctuating rates keep on...

Retail

Report: 88 percent of consumers want text conversations with brands

Consumers are willing to share personal information in exchange for value, resulting in a rise in popularity in interactive sms marketing, according to the annual State of Conversational Commerce Report by Attentive, a platform specialised in “business-to-consumer communication”. 8,000 consumers from the US, Canada, the UK and Australia were...

BusinessPress Release

70% of UK consumers less likely to shop with retailers after hearing about a negative delivery experience

A new report from ecommerce delivery technology leader Metapack uncovers the effect of negative delivery experience on consumer shopping behaviours. Amid the shift to online shopping, the research dives into consumer delivery experience across the UK, France and Germany and reveals that over two-thirds of consumers are less inclined to shop with...

Fashion Partner Content

Prepare your business for the holidays with ChannelAdvisor

With the festive season fast approaching and the effects of Covid-19 still impacting global supply chains, alongside the complexities of Brexit - how prepared is your marketplace business? ChannelAdvisor’s manager of account services, Vini Ratnamaheson has some great tips to set yourself up for success —from mapping out your inventory levels to...

BusinessFeaturedMember

The aestheticisation of online consumer identity

“Digital dimensions ask us to continuously deconstruct and reinterpret our digital environment,” said Chinouk Filique de Miranda, in a presentation at the Responsible Fashion Series conference, attended by FashionUnited. As an independent researcher, Filique de Miranda has dedicated her time to analysing the digitisation of fashion and how...

BusinessFeaturedMember

Brands must be agile to keep up with a changing consumer

Gauging consumer sentiment during “regular” times is difficult enough, but during a crisis its challenges are augmented. Companies need to adapt to manage the now and tomorrow in ever-changing circumstances. The coronavirus has upended businesses and economies but also changed consumer behaviour, and not just because of lockdowns or the...

Fashion Featured

How fashion brands can optimise e-commerce operations during the Covid-19 lockdown

The impact Covid-19 is having on the global fashion industry is immense, with international lockdowns forcing physical retail stores to close and more shoppers to look online for their fashion purchases. With no definite end to the crisis in sight, brands need to adapt to quickly changing shopping behaviours using data-driven insights, according...