Californian lifestyle brand Pacsun has launched its first in-house designed premium range of sunglasses, Pacsun Premium Eyewear. The new unisex line of accessories sees the brand expand its product category into high-end accessories, as it aims to evolve with the needs and interests of its core customers. The Summer 2025 collection includes four...
Jul 8, 2025
Daily Paper and Oakley join forces for a new edition of the 'Gascan' sunglasses. Having used Oakley models as styling elements in photoshoots for years, the Dutch streetwear brand has now officially collaborated with the eyewear label. The brands announced the collaboration on Thursday. They have chosen sunglasses originally launched in the...
Jul 3, 2025
Italian eyewear group Safilo and Victoria Beckham, creative director and founder of the eponymous fashion label, have signed a new licensing deal. The ten-year agreement covers the development, production and distribution of Victoria Beckham eyewear collections, and runs until the end of December 2035. The entire product line, which includes...
Jul 1, 2025
American eyewear brand Oakley, based in Southern California, has appointed rapper, producer and entrepreneur Travis Scott as its chief visionary to “reimagine the future” of the brand. In a statement, Oakley said Scott has been a “huge driving force on Oakley’s cultural renaissance,” by wearing the Oakley brand and integrating its eyewear and...
Jun 24, 2025
Italian eyewear manufacturer Marcolin has announced a long-term licensing renewal with American sportswear brand Gant. The new license agreement has been extended until December 31, 2032, and covers the design, production and international distribution of Gant’s sunglasses and optical frames. Marcolin has been producing Gant’s eyewear...
Jun 16, 2025
British luxury eyewear brand Cutler and Gross has unveiled an exclusive collaboration with Swiss watchmaker Breitling on a capsule collection of sunglasses inspired by Breitling’s Superocean Heritage watch. The collaboration is described as a “meeting of minds and meticulous craftsmanship” and blends time-honoured Swiss precision with British...
Jun 11, 2025
High-performance sunglasses, goggles and eyewear brand Revo has unveiled a new design-focused line with global artist J Balvin as the creative director. The new brand is called ‘Nrgy by Revo’ and will offer designs driven by innovation, implementing Revo’s proprietary NASA-based polarised lens tech to “deliver something entirely new” to the...
Jun 9, 2025
Italian eyewear manufacturer Marcolin and US fashion company Guess?, Inc. renewed their exclusive licensing agreement for the design, production and worldwide distribution of Guess and Marciano branded sunglasses and eyeglasses. The partnership, originally set to run until 2030, was extended for a further ten years to 2040. "We are delighted...
Jun 3, 2025
In a fusion of fashion, music, and urban culture, Prada deepened its cultural investment with the latest instalment of The Sound of Prada—a branded experience rooted in global creativity—staged in Berlin this week. Anchored by the Prada Eyewear division, the event reaffirms the Italian luxury house’s ongoing ambition to remain not just a...
May 29, 2025
Bloobloom has announced the closing of a three million pound follow-on funding round which it said it would use to aid the roll out of European stores. The British eyewear brand also noted that it had its eyes on expanding its online presence in the US. The funding was led by Pembroke VCT, which had initially invested 2.5 million pounds into...
May 27, 2025
Eyewear retailer Europa has announced the appointment of Megan Molony as its new chief executive officer, effective June 16, 2025. Molony will assume responsibility for the entire Europa platform, encompassing Europa Eyewear and Eyebobs, as well as future acquisitions, while collaborating closely with the board of directors to define and...
May 23, 2025
Kering Eyewear, part of luxury fashion group Kering, has inked a new partnership with Google to develop AI-powered “smart glasses” with Android XR. The collaboration is being described as a “new chapter in design for smart glasses” as it will combine Kering Eyewear’s high-end eyewear expertise, known for its collections with Gucci and Saint...
May 21, 2025