Google news and archive

Condé Nast’s Vanessa Kingori to join Google

Vanessa Kingori, the chief business officer for Condé Nast Britain and Vogue European business adviser, is set to exit the media company in exchange for a top role at Google. According to information shared with the press, Kingori will begin her new position as Google’s managing director of tech, media and telecoms (TMT) for the UK next year,...

Retail

Pat McGrath Labs teaming up with Google on an AR pop-up

Beauty brand Pat McGrath Labs is teaming up with Google for a three-day ‘The Art of Beauty’ augmented reality (AR) pop-up experience in New York. The pop-up will be located at 101 7th Avenue, New York and will run from October 20 to 22 to educate visitors on new ways to shop for beauty products and get “a glimpse into the world of Pat McGrath”...

BusinessFeatured

John Lewis continues digital push with 100 million pound Google partnership

The John Lewis Partnership is pushing forward with its digital transformation with the announcement it has struck a 100 million pound deal with Google Cloud to provide customers with “even more tailored and personalised experiences”. The new partnership will see the partnership migrate more of its technology to Google Cloud, harnessing the tech...

Business

YouTube to launch first official live shopping channel

YouTube is set to launch its first official shopping channel in South Korea on June 30, becoming the world's pioneer in this domain. The channel will provide a live commerce platform for companies and feature around 30 brands at its launch, reported Yonhap News Agency. YouTube's move into the shopping space aims to create an engaging and...

RetailPress Release

Hunkemöller Collaborates with Google Cloud to Provide Data-Driven Retail Experience

The leading omnichannel retailer will use RISE with SAP® to migrate its SAP® software systems to Google Cloud, reducing costs and increasing scalability Google Cloud today announced a new partnership with Hunkemöller, a leading women's lingerie brand, to help improve its customer experience and accelerate its omnichannel growth strategy. The...

Business

Google unveils AI-powered try-on feature for clothing

Tech giant Google has unveiled a new shopping feature utilising artificial intelligence (AI), allowing users in the US to view clothing on a selection of models in the form of a virtual fitting room. The new addition comes as a response to the increasing demand for hybrid ways to shop online, with Google reporting that 59 percent of shoppers...

Business

Google to begin testing AI-powered shopping

Google has revealed its plans regarding the integration of artificial intelligence (AI) into its shopping feature. Like other tech giants, the firm has turned its attention towards the latest buzzword AI to develop fresh ways to browse the internet, with new features introduced to its Search Labs platform, where it is possible to access early...

Business

UK targets big tech to boost online consumer rights

Global tech giants could face fines of up to 10 percent of their annual turnover if a British government bill to protect consumers launched on Tuesday becomes law. The bill aims to strengthen competition in digital markets and crack down on subscription traps as well as prevent online scams such as fake reviews. It envisages giving the...

Business

Harlem’s Fashion Row hosts second Sustainability Forum, H&M becomes titular sponsor

Now in its second edition, Harlem’s Fashion Row (HFR) hosted its annual Sustainability Forum on April 19, continuing its efforts to promote diversity and inclusion in the move towards a sustainable future for fashion. The event was now sponsored by H&M, which took on the role in order to further affirm its commitment to “equity and inclusion...

Business

True Fit extends partnership with Google Cloud

Personalisation platform TrueFit has announced the extension of its strategic partnership with Google Cloud, which will see it establish stronger integrations of its BigQuery services. It comes as TrueFit looks to optimise how it serves and shares the data from its fashion dataset Fashion Genome with its brand partners. Currently, the service...

RetailFeatured

6 latest retail innovations to ensure frictionless customer experience

The plateauing of the e-commerce boom is set to continue making an omnichannel strategy vital for retailers. Brick and mortar stores will get a leg up as a result but nowadays stores and can do more with less. The latest technology is designed to ensure that the transition between customer’s online and in-store shopping experience is seamless....

RetailFeatured

5 Ways to reach consumers in the lead up to Christmas

While rising inflation has put increasing pressure on consumers’ budgets, there are still ways in which retailers and brands can make use of various opportunities the upcoming peak shopping period presents. The British Retail Consortium (BRC) has merged its own research with Google and Trinity McQueen’s annual ‘Path to Peak’ 2022 report to...