Happy Socks news and archive

Zandra Rhodes collaborates with Happy Socks

Dame Zandra Rhodes is here to pull your socks up. The Queen of Color herself has collaborated with Happy Socks for an exclusive selection of colorful socks. The collection features reimagined versions of three of her most famous prints: Snake, Button Flower, and Wiggle. The Snake print was created by Rhodes in 1968 as a temporary tattoo sold in...

Apr 7, 2021

Fashion

Happy Socks launches David Bowie collection

Happy Socks has honored music legend David Bowie with a limited-edition collection inspired by some of his best known performances and characters. The designs combine references to Bowie’s greatest hit and some of his most notable outfits. The collection features six pairs of soft combed cotton crew socks and four pairs of kid’s crew socks in...

Feb 17, 2021

People

Happy Socks appoints new chief executive

Happy Socks has confirmed that Emil Viklund was named its new chief executive at the beginning of 2021. Viklund, who joined Happy Socks as chief financial officer in December of 2019 after eight years at Bonnier News, Sweden’s largest media house, takes over from Steven Gardener who has led the firm as chief executive since September 2019. As...

Jan 12, 2021

Fashion

Be Present This Christmas With Happy Socks & Gaten Matarazzo

Some things were better before, but not the holidays–at least if you ask Happy Socks. For 2020, the Swedish lifestyle brand sets out on a fun-filled time-traveling adventure with Gaten Matarazzo to celebrate that dull Christmases are a thing of the past. The quirky campaign follows the multi-talented star as he jumps from the beginning of time...

Dec 10, 2020

Fashion

Happy Socks collaborates with Disney

Happy Socks has unveiled a new collaboration for fall/winter 2020, and for the first time the brand has collaborated with Disney. The new collection of socks features one of Disney's most iconic characters, Mickey Mouse. Mickey Mouse has been emblazoned on socks featuring some of Happy Socks' best known patterns with an '80s feel. The collection...

Sep 2, 2020

Fashion

Happy Socks and Phluid collaborate again for Pride Month

With June around the corner brands are still finding ways to celebrate pride. Although a lot of pride parades are going virtual this year due to the ongoing coronavirus pandemic, brands are still creating merchandise to help people celebrate pride wherever they are. Happy Socks has collaborated with gender-free apparel company The Phluid Project...

May 11, 2020

Fashion

Happy Socks collaborates with Amber Vittoria

Happy Socks has launched a feminist collaboration with Amber Vittoria titled "Each One of a Kind." The collection, in an ode to body positivity, depicts non-traditional and non-idealized representations of the female form, as Vittoria continues to challenge stereotypes through her artwork. Vittoria's goal for the campaign concept was to bring an...

Apr 15, 2020

Fashion

Happy Socks collaborates with SpongeBob

Happy Socks has decided to bring us some joy right now, and has launched a SpongeBob SquarePants collection. The collection is designed for fans of all ages, and the new collection also features swimwear with the summer month approaching. Happy Socks has also designed a pair of tribute socks that emulate SpongeBob's signature knee-highs from the...

Apr 6, 2020

Retail

Happy Socks opens second largest store in Union Square, New York

Swedish socks, underwear, and swimwear brand Happy Socks is deepening its roots in New York City with the opening of its latest retail store in Union Square. According to an announcement from the company, this will be its second-largest location in the United States. The company’s fifth New York City retail space—and eighth in the U.S.—opens on...

Feb 18, 2020

Fashion

Happy Socks collaborates with Linda Ramone

Happy Socks first collaboration for 2020 is with Linda Ramone, the wife of the late guitarist Johnny Ramone. The collection is centered around Linda's love for Johnny and features motifs inspired by their love, her eclectic home, and unique sense of style. The collaboration, which launched this week, offers a selection of prints in three...

Jan 16, 2020

Fashion

Macaulay Culkin collaborates with Happy Socks

Happy Socks has collaborated with actor Macaulay Culkin for a new collection for the holiday season. Culkin, who is best known as a child actor in the Home Alone franchise, is synonymous with holiday pranks and shenanigans thanks to his beloved character Kevin McCallister. The Swedish lifestyle brand decided to give a more fashionable life to...

Nov 6, 2019

Retail

Happy Socks opens Herald Square store

Happy Socks has opened its fourth New York City store in New York's Herald Square, a high tourist traffic destination located on the opposite of Macy's world famous Herald Square flagship store and next door to the world's largest Victoria's Secret. Located at 2 Herald Square, the store has opened just in time for Happy Socks to capitalize on...

Oct 30, 2019