Happy Socks news and archive

Happy Socks partners with Dutch Fashion Agency Fancy Farmers Enterprises

Happy Socks is pleased to announce the strategic partnership with renowned fashion agency Fancy Farmers Enterprises from the Netherlands. Starting July 1, 2024, Fancy Farmers will be the exclusive Sales Agency representing Happy Socks in the Netherlands. Happy Socks is an integral part of footwear fashion in the Netherlands, meaning this...

Business |Interview Featured

Happy Socks CEO: ‘My vision is to create the Happy Group’

How do you turn a supposedly boring product - as socks are often seen to be - into a real statement piece? One example that has taken the industry by storm in recent years is entirely encasing the socks with fresh patterns, colours and designs that stand out from standard black, grey, brown or white designs. Happy Socks has played a key role in...

Report

Happy Socks names Alexander Meyer as new CEO

Swedish retailer Happy Socks has named Alexander Meyer as its new chief executive. The company, which as well as socks offers underwear and swimwear, said Meyer brings “a wealth of knowledge and expertise” to lead the business through its “next phase of growth”. Meyer joins the retailer from Canadian department store chain The Bay, where he has...

Business

Happy Socks unveils new identity, logo and website design

Swedish accessories company Happy Socks has unveiled a new brand identity alongside the debut of its autumn/winter 2023 collection as the brand moves into its next chapter. The refreshed identity includes a new logo, branding, product labels, a redesigned website and a refreshed retail flagship, as Happy Socks now sets about moving towards a new...

PeopleFeatured

Happy Socks names Anders Lagerstedt as chief commercial officer

Happy Socks has appointed Anders Lagerstedt as chief commercial officer to drive commercial vision alongside the return of Jessica Lagerblad Öhrn as design and assortment director. Anders joins Happy Socks from Aurora and Deltaco, where he served as chief commercial officer. He was previously managing director for Hope, and prior to that held...

People

Happy Socks names new country manager

Happy Socks has appointed Kelly Barton as its new country manager for the U.S. region. Barton previously served as director of marketing and merchandising at BabyBjörn and led teams at Skip Hip and Havaianas. She joins Happy Socks at a time when the brand is focusing on its next phase of growth in the United States. Barton is a digital marketing...

Fashion

Happy Socks takes new approach to Pride month

Happy Socks is switching it up for pride month this year. The brand, known for its colorful and whimsical campaigns, has switched from doing its rainbow filled, large scale campaign for pride month to donating their entire campaign budget to InterPride, an organization promoting LGBT, queer, and intersex Pride. In addition to the brand donation,...

Fashion

Zandra Rhodes collaborates with Happy Socks

Dame Zandra Rhodes is here to pull your socks up. The Queen of Color herself has collaborated with Happy Socks for an exclusive selection of colorful socks. The collection features reimagined versions of three of her most famous prints: Snake, Button Flower, and Wiggle. The Snake print was created by Rhodes in 1968 as a temporary tattoo sold in...

Fashion

Happy Socks launches David Bowie collection

Happy Socks has honored music legend David Bowie with a limited-edition collection inspired by some of his best known performances and characters. The designs combine references to Bowie’s greatest hit and some of his most notable outfits. The collection features six pairs of soft combed cotton crew socks and four pairs of kid’s crew socks in...

People

Happy Socks appoints new chief executive

Happy Socks has confirmed that Emil Viklund was named its new chief executive at the beginning of 2021. Viklund, who joined Happy Socks as chief financial officer in December of 2019 after eight years at Bonnier News, Sweden’s largest media house, takes over from Steven Gardener who has led the firm as chief executive since September 2019. As...

Fashion Partner Content

Be Present This Christmas With Happy Socks & Gaten Matarazzo

Some things were better before, but not the holidays–at least if you ask Happy Socks. For 2020, the Swedish lifestyle brand sets out on a fun-filled time-traveling adventure with Gaten Matarazzo to celebrate that dull Christmases are a thing of the past. The quirky campaign follows the multi-talented star as he jumps from the beginning of time...

Fashion

Happy Socks collaborates with Disney

Happy Socks has unveiled a new collaboration for fall/winter 2020, and for the first time the brand has collaborated with Disney. The new collection of socks features one of Disney's most iconic characters, Mickey Mouse. Mickey Mouse has been emblazoned on socks featuring some of Happy Socks' best known patterns with an '80s feel. The collection...