Happy Socks news and archive

Happy Socks names Anders Lagerstedt as chief commercial officer

Happy Socks has appointed Anders Lagerstedt as chief commercial officer to drive commercial vision alongside the return of Jessica Lagerblad Öhrn as design and assortment director. Anders joins Happy Socks from Aurora and Deltaco, where he served as chief commercial officer. He was previously managing director for Hope, and prior to that held...

People

Happy Socks names new country manager

Happy Socks has appointed Kelly Barton as its new country manager for the U.S. region. Barton previously served as director of marketing and merchandising at BabyBjörn and led teams at Skip Hip and Havaianas. She joins Happy Socks at a time when the brand is focusing on its next phase of growth in the United States. Barton is a digital marketing...

Fashion

Happy Socks takes new approach to Pride month

Happy Socks is switching it up for pride month this year. The brand, known for its colorful and whimsical campaigns, has switched from doing its rainbow filled, large scale campaign for pride month to donating their entire campaign budget to InterPride, an organization promoting LGBT, queer, and intersex Pride. In addition to the brand donation,...

Fashion

Zandra Rhodes collaborates with Happy Socks

Dame Zandra Rhodes is here to pull your socks up. The Queen of Color herself has collaborated with Happy Socks for an exclusive selection of colorful socks. The collection features reimagined versions of three of her most famous prints: Snake, Button Flower, and Wiggle. The Snake print was created by Rhodes in 1968 as a temporary tattoo sold in...

Fashion

Happy Socks launches David Bowie collection

Happy Socks has honored music legend David Bowie with a limited-edition collection inspired by some of his best known performances and characters. The designs combine references to Bowie’s greatest hit and some of his most notable outfits. The collection features six pairs of soft combed cotton crew socks and four pairs of kid’s crew socks in...

People

Happy Socks appoints new chief executive

Happy Socks has confirmed that Emil Viklund was named its new chief executive at the beginning of 2021. Viklund, who joined Happy Socks as chief financial officer in December of 2019 after eight years at Bonnier News, Sweden’s largest media house, takes over from Steven Gardener who has led the firm as chief executive since September 2019. As...

Fashion

Be Present This Christmas With Happy Socks & Gaten Matarazzo

Some things were better before, but not the holidays–at least if you ask Happy Socks. For 2020, the Swedish lifestyle brand sets out on a fun-filled time-traveling adventure with Gaten Matarazzo to celebrate that dull Christmases are a thing of the past. The quirky campaign follows the multi-talented star as he jumps from the beginning of time...

Fashion

Happy Socks collaborates with Disney

Happy Socks has unveiled a new collaboration for fall/winter 2020, and for the first time the brand has collaborated with Disney. The new collection of socks features one of Disney's most iconic characters, Mickey Mouse. Mickey Mouse has been emblazoned on socks featuring some of Happy Socks' best known patterns with an '80s feel. The collection...

Fashion

Happy Socks and Phluid collaborate again for Pride Month

With June around the corner brands are still finding ways to celebrate pride. Although a lot of pride parades are going virtual this year due to the ongoing coronavirus pandemic, brands are still creating merchandise to help people celebrate pride wherever they are. Happy Socks has collaborated with gender-free apparel company The Phluid Project...

Fashion

Happy Socks collaborates with Amber Vittoria

Happy Socks has launched a feminist collaboration with Amber Vittoria titled "Each One of a Kind." The collection, in an ode to body positivity, depicts non-traditional and non-idealized representations of the female form, as Vittoria continues to challenge stereotypes through her artwork. Vittoria's goal for the campaign concept was to bring an...

Fashion

Happy Socks collaborates with SpongeBob

Happy Socks has decided to bring us some joy right now, and has launched a SpongeBob SquarePants collection. The collection is designed for fans of all ages, and the new collection also features swimwear with the summer month approaching. Happy Socks has also designed a pair of tribute socks that emulate SpongeBob's signature knee-highs from the...

Retail

Happy Socks opens second largest store in Union Square, New York

Swedish socks, underwear, and swimwear brand Happy Socks is deepening its roots in New York City with the opening of its latest retail store in Union Square. According to an announcement from the company, this will be its second-largest location in the United States. The company’s fifth New York City retail space—and eighth in the U.S.—opens on...