Inside news and archive

Inside Freitag Sweat-Yourself-Shop, Zurich

The production chain is extended to the sales front in Freitag’s store in Zurich, Switzerland, where the customer can design and make their very own personalised truck tarpaulin bag. The conveyor system in the shop offers an overview of all available materials, where the shopper can select their personalised bag. With the assistance of the shop...

Retail

Inside Fred Perry Flagship Store, Manhattan

A historic building in Lower Manhattan has been transformed. The new flagship stores occupies 700 square feet of shopfront space on the ground floor, which was an antiques dealership for the past 35 years prior to Fred Perry. This project marks the ten-year design collaboration between the BuckleyGrayYeoman architects and the British brand. The...

Retail

Inside Bloomingdale's, Kuwait

After the success of the Dubai store, which opened in 2010, Bloomingdale's opens its second international location in Kuwait. The store has a women's only format, with 93,000 square feet spanning over three levels. Digital merchandise displays are featured heavily throughout the store, and a 46-foot-high digital tower informing shoppers of the...

Retail

Inside Frame Shop, Amsterdam

The shop space have two different faces: from one angle, it is a white space accentuated by rectangular frames; from another angle, a black space characterised by diagonal shapes. This temporary location is used to demonstrate new talents, products and brands from the world of fashion, art and design alike. The liberal use of frames references...

Retail

Inside The Frame, Amsterdam

The Frame is a three-dimensional retail experience of the Frame magazine, with a focus of fashion and design. Featuring heavily on mirrors, the space contain fitting rooms and a smart art gallery. It will showcase new talents, products and brands. The 190 square-meter store is located on a picturesque canal in the center of Amsterdam, the...