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Retail |Interview Featured

Miniso's American Dream: A look inside the new IP collection store and US expansion strategy

Chinese lifestyle retailer Miniso is poised to take the United States by storm following the opening of its first IP collection flagship store in the iconic American Dream Mall, New Jersey, earlier this month. The new 4,000-square-foot store aims to build on the success of Minso's current retail offering in New York, including a Times Square...