Aritzia opens first store in Missouri as it expands across the Midwest

Canadian fashion house Aritzia has opened its first store in Missouri, as the brand continues to strengthen its retail presence in the Midwest and across the USA.

The newly opened 10,000-square-foot store, located at Plaza Frontenac in St. Louis, features an extensive range of women’s apparel, accessories and lifestyle products from a selection of brands, such as Wilfred, Babaton, Golden, Tna, The Super Puff and Sunday Best. The store interior showcases 20th-century-inspired European furniture and curated artwork throughout, and an Atelier area with state-of-the-art lighting.

In line with Artizia’s other stores in the US, which are designed to offer customers a personalized styling experience, the new store, which opened its doors to the public on June 4, features Artizia’s style advisors, who help customers find what pieces work best for their personal style and needs.

The latest store opening comes as Aritzia continues to grow its brand and refine its in-store experience. The Canadian retailer closed out fiscal year 2026 with net revenue of 3.7 billion dollars, a 35.2 percent jump year-over-year, and grew its store count from 130 to 144 boutiques. Earlier this month, Aritzia also reopened its Vancouver location at Oakridge Park as part of the district's larger redevelopment, a nod to the brand's roots in its home market.