Astrid & Miyu strengthen US presence with debut LA store opening

London-based jewelry brand Astrid & Miyu has opened its first store in Los Angeles, as the brand makes its West Coast debut and strengthens its US presence.

Located on the iconic Abbot Kinney Boulevard in Venice, the new store marks Astrid & Miyu’s third retail location in the US, building on the momentum of its previous retail openings in New York City’s West Village and on Madison Avenue. As the brand continues to witness strong performance in the US market, Astrid & Miyu is well-positioned to continue its expansion, further reinforcing its distinctive experiential retail model as a destination for contemporary jewellery consumers.

“Los Angeles has always felt like a natural next step for Astrid & Miyu; it’s a city that celebrates individuality and self-expression, which directly aligns with our community,” said Connie Nam, founder & CEO of Astrid & Miyu, in a statement. “For us, retail has always been about more than just selling jewelry, it’s about creating an experience where customers can really connect with the brand, discover pieces in a personal way, and make lasting memories.” 

The new Abbot Kinney store showcases Astrid & Miyu's signature aesthetic, combining contemporary demi-fine jewellery with a considered, design-focused retail setting. Shoppers can discover the brand’s in-house designed collections alongside its core services, including professional piercings, permanent jewellery, and tattoos, all intended to create more personal and lasting connections with each piece.

“Opening our Abbot Kinney storefront allows us to bring that immersive, community-driven experience to the West Coast, and we’re so excited to continue growing with our US customer base.” Founded in 2012 by Connie Nam, Astrid & Miyu began in a flat in Notting Hill, intending to reimagine how customers engage with jewellery.

Since then, the brand has developed an international following through its purpose-led approach, refined yet accessible designs, and in-store experiences such as piercings, permanent jewellery welding, and fine-line tattoos. The brand now operates 26 stores across the US and Europe, including its flagship store in Carnaby, London.