Intimates news and archive

Parade introduces first-ever underwire bra collection

American intimates brand Parade, known for its bold bralettes and colourful underwear, has launched its first-ever collection of underwire bras due to demand from its customers wanting structured bras for everyday wear that were comfortable. Parade’s answer is the ‘Always On’ bra collection, which it states challenges the age-old reputation of...

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Fashion

Roller Rabbit launches debut intimates collection

Apparel and lifestyle brand Roller Rabbit has expanded its offering and launched its debut collection of intimates as it seeks to strengthen its leading position in the loungewear section. The new collection includes 50 pieces of intimates featuring the brand’s best-selling patterns, vibrant prints, and silhouettes. In addition, the debut...

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Curve New York to debut Bridal Salon as it coincides with the French Lingerie Event

Curve, one of the industry’s leading trade shows for intimate apparel and swimwear, is set to return this August to New York for its Spring/Summer 2025 showcase. Taking place from August 4 to 6 at the Javits Center, Curve New York will coincide with the French Lingerie Event on August 5 at the Central Park Boathouse, where the latest collections...

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New lingerie trade show launching in London

The UK is getting a new fashion trade show dedicated to lingerie, nightwear, resort and lifestyle apparel in January 2024. ‘Wonderland’ will open its doors to the industry from January 28 to 29 at the Vinyl Factory in Soho, London. The trade show will showcase the “best-of-the-best” autumn/winter 2024 collections from well-known intimate apparel...

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Fit education workshops priority at upcoming intimate apparel fair Curve NYC

Curve New York, the US’s premier intimate apparel show, returns at the end of the month to Manhattan’s Javits Center. A division of Comexposium, Curve offers visitors from the intimate apparel, sleepwear, activewear and swimwear industries opportunities to create new business, discover upcoming designers from all over the world, network, and...

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Fashion |In Pictures

Walmart launches inclusive sleepwear and intimates brand

Walmart has unveiled a new inclusive and elevated sleepwear and intimates brand Joyspun, as it looks to continue to evolve and grow its fashion category. Joyspun will replace Secret Treasures, Walmart’s previous billion-dollar private intimates and sleepwear line, which according to the retailer captured the “largest customer base across the...

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Fashion |Interview

Compostable underwear makes sustainable gift giving easier for Christmas

Sustainability efforts touch almost all aspects of our lives, from periods products, to food packaging, to our wardrobes, but the small matter of our daily under garments has been largely overlooked leaving many of us wondering what are we supposed to do with these small inconveniences when we’re ready to part ways with them. They are products...

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Sara Blakely returns to original company Spanx Inc.

Spanx Inc., body and shapewear apparel line, is undergoing a new change in executive officers. Jan Singer has decided to leave her role of chief executive officer for Spanx, Inc. Taking her place will be original founder and owner of the company Sara Blakely. Blakely is returning to the company she founded to have a more direct role on the brand...

Fashion

LA based intimates brand Felina to add activewear

Los Angeles – Lingerie brand Felina recently decided to expand their line by adding a couple new fashion categories. Partnering with Just One, Felina plans to expand by adding activewear, hosiery, and socks. The partnership comes from a new licensing deal that the brand signed with Dreamwave of Bentex Group. The Bentex Group hosts a variety of...

Fashion

Hello! SkinnyJeans appoint UK distributor

To broaden its market in the UK and Ireland, hello! SkinnyJeans has appointed Intimates Lingerie as main distributor for its denim brand, hello! SkinnyJeans. The agreement will see this leading denim retailer grow in brand presence through Intimates Lingerie’s comprehensive business model. Based in Cranbrook, Kent, Intimates Lingerie is one of...