Intimissimi news and archive

Entertainment first: Intimissimi becomes the new star brand of Emily in Paris

In 2024, the fourth season of Netflix's hit series Emily in Paris revolutionised product placement strategy by fully integrating brands into its storyline. In 2025, the brand Intimissimi (Oniverse group) has secured a prime role in the fifth season, which was unveiled this Thursday, December 18. Storyline In the third episode of the new season,...

Fashion |In Pictures

Intimissimi unveils first-ever ‘touch and feel’ billboards

Italian intimates brand Intimissimi has launched a “Feel the Billboard” out-of-home (OOH) marketing campaign for its best-selling ‘Ultralight with Cashmere’ collection in New York City and Los Angeles. Tapping into sensory guerrilla marketing tactics, the Intimissimi billboard, set at street level, marks the first-ever ‘touch and feel’ billboard...

Fashion |In Pictures

Intimissimi launches collection with Jennifer Lopez

Italian lingerie brand Intimissimi has unveiled an exclusive capsule collection with American singer and actress Jennifer Lopez that draws inspiration from her upcoming album. Lopez, who was named as an Intimissimi global brand ambassador in March, has designed a “one-of-a-kind” lingerie collection that “harmoniously intertwines the sensuality...

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People

Intimissimi names Jennifer Lopez new brand ambassador

In connection with the launch of its SS23 campaign, Italian lingerie and loungewear brand Intimissimi introduced the all-around artist Jennifer Lopez as its new face. The celebrity was chosen as she embodies the “portrait of a woman everyone can relate to”, as explained in a press release. The campaign portrays her as a down-to-earth individual,...

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Fashion

Mango to sell Intimissimi collections on its e-commerce platforms

Beginning this spring, Spanish clothing retailer Mango will sell Intimissimi collections on its e-commerce platform. Mango said the move to open up its online selling channel to third-party brands increases its commercial offer in complementary product categories. Italian lingerie brand Intimissimi will now market a broad selection of garments...

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Retail|INTERACTIVE

Italian lingerie brand Intimissimi opens first US flagship

Italian lingerie brand Intimissimi recently opened its first American flagship at 601 Fifth Avenue, New York. It marks the brand’s, which is owned by the Calzedonia group, first step in the US market. Spanning over three floors, the 500-square-foot boutique houses the entire Intimissimi collection as well as a range of Calzedonia products....

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Management

Calzedonia Group earns 82 percent more in 2016

The Italian group, owner of Calzedonia, Intimissimi and Tezenis brands, has shot up its net profit by 82 percent in 2016, reaching 208 million euros. In the previous year, Calzadonia Group reported 114 million euros in net profit. Turnover reached 2,128 million euros, or 5.4 percent more than in the previous year, driven by the global growth of...