Jockey news and archive

Jockey marks 150th Anniversary with year-long celebration

American heritage underwear and apparel brand Jockey is marking its 150th anniversary with a yearlong celebration of strategic partnerships and a limited-edition Jockey 1876 collection designed to honour its legacy and future. Founded in 1876 by a small company, S.T. Cooper & Sons, with a mission to satisfy "the human need for comfort,” Jockey...

Fashion

Jockey collaborates with Victoria Arlen

Underwear and apparel company Jockey International, Inc. is doing its first-ever product collaboration, partnering with TV show host, author and motivational speaker, Victoria Arlen. The limited-edition Jockey x Victoria Arlen capsule, designed collectively by Arlen and the Jockey design team, is inspired by Arlen's personal style and her life...

Member

Retail

Simon and Jockey unveil pop-up shop

Simon, a company known for shopping, dining, entertainment and mixed-use destinations has partnered with Jockey International, Inc., a 143-year-old brand known for their underwear and apparel, for its first-ever pop-up retail store at the edit @ Roosevelt Field, a Simon mall. The 1,700 square foot store will feature a contemporary assortment of...

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Fashion

Target and Jockey team up on underwear for "the young, millennial family"

Jockey is targeting the millennial shopper. The premium underwear and apparel brand has partnered with Target to launch Jockey Generation, a new line of men's, women's and children's items designed with the "young, millennial family" in mind, according to a company press release. "Jockey is an internationally recognized brand with family values...

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Fashion

Jockey unveils Jockey Signature at Dillards

Underwear and apparel brand Jockey has launched Jockey Signature, a premium line of underwear and tops with elevated fabrics and refined styling which is available exclusively at Dillard's and Jockey.com. The Jockey Signature brand will first feature the Modern Mix collection for women and four distinct men's collections launching in mid-August....

Retail

Jockey introducing footwear

Jockey, the American brand known for underwear and innerwear, will now be stepping into the world of footwear. The brand is working with the Eastman Group to design, manufacture, and market a line of men's and women's casual footwear. The new line will include men's and women's slippers, flip flops, and athleisure styles. The new lines will also...