Denim brand Lee has launched a new product platform under the name Lee X, which is geared towards helping men find the best fit and modern designs. Encompassing a new capsule collection, the Lee X platform builds on Lee’s best-selling Extreme Motion line for men, which introduced stretch fabrics and flexible waistbands to men’s denim nine years...
Jan 16, 2025
Lee Jeans is expanding its product offering into footwear for the first time with a new collection of casual shoes and sneakers for men, women and children. The debut collection will launch for autumn/winter 2023 in the EMEA market and will be produced under a license by The Brandsplus Group, which creates footwear collections for fashion and...
Dec 20, 2022
Lee Jeans has opened its first virtual store to offer brand-fans and shoppers the opportunity to shop its Europe flagship in Antwerp and explore the brand’s ‘For A World That Works’ (FWTW) sustainability platform. The virtual store allows consumers to navigate an interactive three-dimensional retail space, browsing items in a store setting...
Dec 21, 2021
Denim brand Lee Jeans has developed Cradle to Cradle Certified jeans at the gold and bronze levels in partnership with Artistic Milliners, one of the world’s largest vertically integrated denim and apparel manufacturers. The new range of selvedge jeans are circular by design, explains Lee Jeans, with every component being 100 percent recyclable,...
Aug 27, 2021
Lee Jeans has announced a new water-saving dye technique called ‘Crystal Clear’ as part of its efforts to use lower impact dye processes across its ranges. The Kontoor Brands-owned label said the new technique “drastically” reduces the amount of chemicals needed to dye denim, making it easier to recycle the water from the dye process. While...
Jun 3, 2021
Kontoor Brands is the latest company to reveal the impact Covid-19 has had on its first quarter results. The company, whose portfolio includes brands Wrangler and Lee, saw revenue drop 22 percent to 504 million dollars year-on-year as stores were forced to close and shoppers advised to stay indoors. US revenue decreased by 16 percent on a...
May 8, 2020
Lee Jeans has launched a capsule collection of denim pieces that can be composted when they are no longer wanted. The aptly named Back to Nature collection comprises four items: For men, the brand’s classic Rider jacket and Rider jeans in a rigid ecru denim. For women, an elongated and belted version of the Rider Jacket and wide-leg jeans in...
Mar 11, 2020
Levi Strauss & Co., Kontoor Brands - which owns Wrangler and Lee jeans - and The Children’s Place have all pledged to crack down on gender-based abuse in Lesotho garment factories after an investigation found women were being coerced into having sex in order to keep their jobs. The major fashion brands will be taking part in a pilot programme...
Aug 20, 2019
Lee Jeans has announced that Michael Kampe is joining the heritage denim label as its new Creative Director. The company said in a statement, graduating with distinction from The Royal Academy of Fine Arts Antwerp, Kampe brings with him a wealth of denim experience from previous roles at Diesel, Scotch & Soda, and most recently at Hugo Boss,...
Jul 24, 2018
Denim brand Lee Jeans is teaming up with ready-to-wear label Cushnie et Ochs on its Body Optix line of denim, which is designed to visually flatter the female body. Announced during New York Fashion Week as Cushnie et Ochs celebrated its 10th-anniversary catwalk show, the collaboration will see the two brands combining “cutting-edge innovation...
Feb 12, 2018