LOGO news and archive

Louis Vuitton marks 130 years of its Monogram with heritage-led collections

As luxury brands continue to invest in recognisable visual codes, few symbols illustrate the power of branding as clearly as the Louis Vuitton Monogram. Created in 1896 by Georges Vuitton in tribute to his father, Louis Vuitton, the canvas marks its 130th anniversary in 2026. To coincide with the milestone, the French luxury house is launching a...

Fashion |In Pictures

Lacoste unveils Daniil Medvedev's signature logo

French fashion and sportswear label Lacoste has unveiled a new signature logo for tennis star and ambassador Daniil Medvedev. The logo was launched in celebration of the Russian tennis player’s first Grand Slam victory in 2021 and a world number 1 ranking last season and has been designed to characterise Medvedev’s personality on and off the...

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Business

Hackett London reveals new logo

British menswear brand Hackett London, part of global fashion group AWWG, has unveiled a new logo inspired by “the contemporary simplicity of elegant men”. The new Hackett logo has been designed to capture “the essence of a brand that is looking towards the future for inspiration, without losing sight of its heritage or history,” explains the...

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Fashion

Kenzo updates logo ahead of Baptista debut

Contemporary fashion label Kenzo has unveiled a new logo as it looks to “write a new chapter in its history” with the arrival of Portuguese designer Felipe Oliveira Baptista as its new creative director. The newly updated Kenzo logo has been designed ahead of Baptista’s first collection for the label, which will be presented during women’s Paris...

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Retail

Galeries Lafayette unveils visual identity of its new Champs-Elysées store

Iconic French department store Galeries Lafayette has unveiled the logo and visual identity of its Champs-Elysées store, set to open on March 28. In the logo created by Michael Amzalag and Mathias Augustinyak, co-founders of Parisian design studio M/M, the names “Galeries Lafayette” and “Champs-Elysées” are combined in a futuristic font. As for...

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Business

QVC launches new brand identity

Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspired shopping”. The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which...

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Fashion

Zara changes its logo

While luxury retailers are changing their logos by adopting a minimal, sans-serif look, Zara has chosen to go the opposite direction. The fast fashion giant under Spanish conglomerate Inditex has unveiled a new logo in which its famous spaced-out look is ditched in favor of overlapping letters. In addition, the Z and the R have received curvy...

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Fashion

Logo up, there's mileage in the monogram

It feels like we’re seeing double, wading through a blizzard of GGs, FFs and CCs––even Balenciaga got in on the act with its newly minted BB. Logomania has returned in a manner not seen since the status symbol-80s, when greed was good and you wore your wealth on your sleeve, or early 90s when licensing your name became common practice. As more...

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Fashion

Lacoste swaps its crocodile for logos of endangered species during PFW

French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet. The green Lacoste crocodile -- one of the world's best-known logos -- was replaced by the Sumatran tiger, the Javan rhino and the Cao Vit gibbon on the chest of its classic...

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Report

LVMH's glasses provider, Logo, enters administration

French lens manufacturer Logo has been forced into liquidation with immediate effect due to its inability to find a viable solution to continue in business. Earlier this month, the Tribune of Commerce of the Jura region, in France, dictated the liquidation of the small manufacturing company of glasses Logo, producer of glasses signed by Tag...

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Apparel

Abercrombie to lose its logo

Could Abercombie & Fitch be considering losing its logo? Last week the US collegiate fashion company reported another sales decline, its 10th consecutive sales drop, and so it appears fashion-conscious students prefer to buy their sweats elsewhere. "In the spring season we are looking to take the North American logo business to practically...

Fashion

The return of the fashion logo

Fashion is no longer inconspicuous. After a plethora of seasons of minimal branding, the logo is making a return to collections everywhere. From designer catwalks like Chanel, Kenzo and Moschino, to the high street and beyond, logos are definitely back in fashion. But this is only a recent trend. For a while, branded logo's were uncool and...