MLB news and archive

Blackpink launches sports apparel collection with Fanatics and Complex

K-Pop girl group Blackpink has unveiled its first-ever sports apparel collection in collaboration with digital sports platform Fanatics and American media and entertainment company Complex. The limited-edition capsule has been designed to celebrate Blackpink’s highly anticipated comeback in the US and fuses the group’s signature style with the...

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Fashion

Major League Baseball takes over London

The original American sport baseball is taking over London this week ahead of Major League Baseball’s London Series between the New York Mets and Philadelphia Phillies with retail activations, product launches and a free fan festival. International MLB games are a way to grow and promote baseball worldwide and engage with fans, and the UK is a...

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Retail

Major League Baseball to open flagship in Midtown Manhattan

Major League Baseball will open New York City's first MLB flagship store next summer in New York City. Located at 1271 Avenue of the Americas in the heart of Manhattan, the MLB Flagship Store will be the league’s first permanent retail location in the United States. MLB has partnered with Legends, a global planning, sales, and hospitality...

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Fashion

MLB and New Era release new campaign "We Who Reign"

Sports and lifestyle brand New Era Cap Co. Inc. just launched new multi-platform campaign "We Who Reign." The campaign includes partnering with MLB for its largest cross-culture campaign for New Era's 98-year history. "We wanted to underscore our deep-rooted relationship with MLB, while nodding to our natural connection to an influential...

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Fashion

Levi's partners with MLB for Dodgers collection

Los Angeles - For the first time, premium denim brand Levi’s is partnering with a sports team for a collection. The San Francisco-based company is teaming with MLB for a collection that celebrates the Los Angeles’ Dodgers. This is Levi’s first time branching out its apparel into sportswear offerings for the Los Angeles team. Now, catering to MLB...