Pepe Jeans London, one of the brands of the global fashion group AWWG, introduces "VERY PEPE," the new Autumn/Winter collection campaign featuring the leading Bollywood actor and entrepreneur Kriti Sanon, alongside top British model Oliver Cheshire. Kriti Sanon makes history as Pepe Jeans' first global brand ambassador of Indian origin. This...
Jan 2, 2025
G-III Apparel Group, Ltd. (GIII), the parent company of DKNY, Karl Lagerfeld, Donna Karan, and Sonia Rykiel, has signed a strategic partnership with Spanish fashion group All We Wear Group (AWWG) to accelerate the international expansion of its fashion brands. Under the agreement, G-III acquired an approximately 12 percent stake in the...
Jun 6, 2024
The face of the fashion industry continues to change, and with it come new challenges that put to test the well-established systems already at play. It is these imminent obstacles that FashionUnited spoke to Marcella Wartenbergh about. The CEO of the Spanish-based multinational, All We Wear Group (AWWG), took up the helm position in 2019, and...
Mar 22, 2024
Pepe Jeans is an internationally recognized brand specialised in denim. Their portfolio includes womens, mens and kids clothing. Origin Pepe Jeans was founded in 1973 in London by three brothers. What began as a stall selling denim apparel at the infamous Portobello Road Market in London, soon turned into a brick & mortar store on Carnaby...
Apr 24, 2023
London denim brand Pepe Jeans has unveiled its new campaign and collection, centred around the power of union, featuring British photographer Brooklyn Beckham and American actress Nicola Peltz. Just Us marks the second collaboration between Pepe Jeans and Beckham, who this time shares the screen with his fiancée in a shoot aimed to put a...
Sep 16, 2021
All We Wear Group, formerly known as Pepe Jeans, is planning to close 50 stores across the globe in addition to several international offices. This comes as part of the company’s “Re:set” transformation to cut costs and increase profitability. The plan was originally formed in January, and due to the global coronavirus pandemic taking a severe...
Oct 12, 2020
Pepe Jeans has announced that appointment of Marcella Warthenbergh as the group’s new CEO. The company said in a statement that her responsibilities include increasing the sales performance of group’s brands - Pepe Jeans London, Hackett and Façonnable, complete the group’s digitalisation process and consolidate its presence in the main global...
Sep 4, 2019
New York - Spanish fashion firm Pepe Jeans has reached an agreement with its creditors to refinance 230 million euros worth of debt over the next five year. The agreement with its creditors, 14 in total among which are banks such as BBVA, Santander and Caixabank, sealed the refinancing of 230 million euros of the group's debt to five years. The...
Jul 22, 2019
Pepe Jeans London Autumn/Winter 2019, Pre-Collection Pepe Jeans London heads to the beach for the autumn/winter 2019 pre-collection season, exploring the organic shapes of shells and sea vistas for silhouette, design detail and prints. A blue and sandy colour palette conjures cool days out in the sea air for casual and pretty pieces that bring...
Jun 11, 2019
Press Start: New Collection AW18 | Pepe Jeans. Source: Pepe Jeans London, YouTube.
Aug 10, 2018
It was 45 years ago that Pepe Jeans London began its adventure and launched a stall on London’s Portobello Market. Source: Pepe Jeans London, YouTube.
Mar 26, 2018
Interview with Carlo Gallo and Kevin Youn at Pitti Uomo 93rd edition, Florence, Italy. Source: Fashion Channel Milano, YouTube
Jan 16, 2018
