performance wear news and archive

Sunday Swagger partners with Pennzoil and Team Penske for collection

Performance golf and lifestyle brand Sunday Swagger has partnered with Pennzoil, motor oil brand, to launch a collaborative collection featuring American pro racing Team Penske. The collection is said to be inspired by Pennzoil's roots in motorsports, the brand’s ongoing partnership with Team Penske, and its “pursuit of performance and longevity...

Fashion

Skechers launches debut cricket footwear line in the UK

US sneaker brand Skechers has launched its first-ever cricket footwear collection in the UK. The collection launch, which follows on from the inaugural introduction in India, sees the brand bring its Skechers cricket elite style to players of all levels in the UK. The collection is said to have been developed using insights and feedback from...

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Performance apparel brand Rhone appoints Matthew Wallace to COO role

Rhone, the performance apparel brand, has announced the appointment of Matthew Wallace as its new chief operating officer. Bringing more than three decades of experience in operations and business development, Wallace will oversee Rhone’s finance, people, supply chain, operations, and technology functions. His mandate includes driving...

Fashion

Pair of Thieves launchs performance basics collection SuperCool

LA-based men's basic brand Pair of Thieves has launched a new collection featuring active and performance-driven items under the name SuperCool. Designed to support men during a wide range of physical activities, from basketball to working out, the SuperCool line was created with movement in mind. Key items in the collection include SuperCool...

Fashion

Shaun White's 'Whitespace' brand expands with new women's performance wear line

Shaun White, a three-time Olympic gold medalist snowboarding champion, continues to add to his namesake brand with the launch of women’s performance wear. The new Whitespace women’s collection, designed for women riders of all disciplines, includes a base layer, puffer jacket and complete riding kit. Designed with an all-female team to ensure...

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Bartenstein Academy: "First future-oriented academy for functional fashion"

After Alexa Dehmel and Gerd Bittl-Fröhlich founded the Bartenstein Academy and conducted their first successful entrance examination at the end of July/beginning of August, the academy will move into its interim building in Munich in September 2019 and offer the first exciting industry workshops and seminars in autumn and winter. FashionUnited...

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Fashion

Lands' End to launch sports range

London - Lands' End is setting foot into the sportswear realm with the launch of its debut activewear range on Tuesday. The new collection is said to have been inspired by the brand's heritage, as well as Land's End chief executive officer and president, Federica Marchionni's own energetic lifestyle. Known as Lands' End Sport, the debut range...

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Fashion

Activewear line Ably launches from Kickstarter

Apparel industry experts have come together to create a new clothing line catered specifically created from Filium fabric. The new technologically-driven fabric allows for natural fabrics to have high levels of performance and sustainability, especially for athletes. The team that came together to create this new line include apparel veterans...