Pronovias Group news and archive

Pronovias Group acquired by new consortium of investors

Bridal fashion company Pronovias Group is set to fall into a new set of hands following an acquisition by a group of investors. Majority ownership of the conglomerate, which operates the likes of Pronovias, Vera Wang Bride and House of St. Patrick, will be passed over to a newly formed consortium of investors led by firms Bain Capital and MV...

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Fashion |In Pictures

Vera Wang launches affordable bridesmaid collection with Pronovias

Vera Wang Bride, the luxury bridal brand launched by Pronovias Group in September 2021, is adding an affordable bridesmaid collection of dresses and jumpsuits to its offering. The Vera Wang Bridesmaids collection offers a new direction for bridesmaids with modern, minimalistic styles in a colour palette ranging from soft pales to bright neon and...

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Pronovias Group teams up with BCRF the fight against breast cancer with the action #PronoviasPink

Pronovias Group, the world leader in the luxury bridal sector, presents #PronoviasPink, an international action in which the company is teaming up with the most prestigious associations and foundations in each country working in the global fight against breast cancer. #PronoviasPink consists of raising funds through the donation of the total...

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Fashion |EXCLUSIVE

Pronovias Group takes a step towards sustainability with #WeDoEco collection

Pronovias Group is taking the next step towards sustainability within the company. The bridal fashion group is launching the first line of dresses sustainably made: #WeDoEco. The initiative is part of Pronovias Group's goal to elevate the bridal industry to a better standard. The collection consists of two parts. The first is a collection of...

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Business|CEO INTERVIEW

Pronovias CEO: 'Crisis or not, love is never cancelled'

If any segment of the fashion industry has been hit hard by the corona crisis then it is bridal fashion; or so you would think. "The bridal fashion industry is very resilient," says Amandine Ohayon, CEO of the Pronovias Group, during a telephone conversation with FashionUnited. "Of course, the situation is not ideal and 2020 is difficult, but...

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Pronovias Group accelerates its digital transformation

The company launches the first digital showroom in the bridal industry, exclusively for its customers, to present the new collections In addition, it offers a virtual consulting service to future brides and has also implemented new activations on social media and a new B2B “e-service” platform for exchanging key information with customers...

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Pronovias Group appoints managing director for North America

Pronovias Group has signed-on Maurizio Mantovani as the new Managing Director for its North American hub. Effective from end- March 2020, the company said in a statement, Mantovani started providing strategic leadership to accelerate the expansion of Pronovias Group in the US and Canada. “It’s an honour to join Pronovias and help the group reach...

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Pronovias opens Boutique in Boston’s Copley Place

PRONOVIAS, the leading global luxury bridal brand, continues its U.S. expansion with the opening of their new boutique at Copley Place in Boston, MA. This is the brand’s fifth U.S. store. As part of the bridal brand’s growth acceleration strategy in North America, Pronovias recently opened their new U.S. Flagship in New York as well as boutiques...

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Pronovias continues its U.S. expansion with a new boutique in Philadelphia, PA

PRONOVIAS, the leading global luxury bridal brand, continues its U.S. expansion with the opening of their new boutique at The King of Prussia Mall in Philadelphia, PA. This is the brand’s sixth U.S. store. As part of the bridal brand’s growth acceleration strategy in North America, Pronovias recently opened their new U.S. Flagship in New York as...

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Pronovias Opens Boutique In Austin’s The Domain Shopping Center

PRONOVIAS, the leading global luxury bridal brand, continues its U.S. expansion with the opening of their new boutique at The Domain Shopping Center in Austin, TX. This is the brand’s fourth U.S. store. As part of the bridal brand’s growth acceleration strategy in North America, Pronovias recently opened their new U.S. Flagship in New York as...

BusinessPartner Content

BC Partners reaches agreement to acquire Ladybird through Pronovias Group

Funds advised by BC Partners LLP (“BC Partners”), through their participation in Pronovias Group (“Pronovias”), have reached an agreement to acquire Ladybird (the “Company”), a leading bridalwear company in Northern Europe, from its sole owner Olaf van den Brink. The transaction is subject to customary anti-trust approvals in Germany and is...

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Pronovias continues its U.S. expansion with a new boutique in Houston, Texas

PRONOVIAS, the leading global luxury bridal brand, continues its U.S. expansion with the opening of their new boutique at Galleria Mall in Houston, Texas. This is the brand’s third U.S. store. As part of the bridal brand’s growth acceleration strategy in North America, Pronovias recently opened their new U.S. Flagship in New York as well as a...