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Pronovias Opens Boutique In Austin’s The Domain Shopping Center


By Sponsor

Nov 25, 2019

PRONOVIAS, the leading global luxury bridal brand, continues its U.S. expansion with the opening of their new boutique at The Domain Shopping Center in Austin, TX. This is the brand’s fourth U.S. store.

As part of the bridal brand’s growth acceleration strategy in North America, Pronovias recently opened their new U.S. Flagship in New York as well as boutiques on “Miracle Mile” in Miami and Galleria Mall in Houston, they are set to open stores in three other cities by the end of 2019.

“The U.S. bridal market is $80 billion, 20%  bigger than the whole  European market; therefore,  we  have  an  immense  opportunity  for  growth  in  the  US,”  said  Amandine Ohayon, CEO of Pronovias. “The bridal business is unique in that 98.5% of brides still buy their wedding dresses via brick-and-mortar. However, there is a disconnect between customer expectations and what the bridal market offers – we have a unique opportunity to shake things up and drive change, and that starts with the new retail concept that we’re rolling out across the U.S.”

Pronovias currently has global flagship stores in renowned fashion capitals including New York, Milan, Paris, London, Shanghai and Barcelona. The new Pronovias boutique at The Domain boasts the brand’s new design direction and service concept to elevate the in-store guest experience. Using luxury materials such as oak floors, marble detailing and brass fixturing, the Pronovias boutique provides a welcoming and intimate environment for all guests.

“We have completely re-designed the in-store experience, and that starts right from the entrance; guests are personally welcomed at the door and enter into a modern, yet feminine environment that evokes a sense of discovery,” said Amanda McCormick Bacal, president and managing director of Pronovias North America. “Guests can peruse our bridal and occasion-wear collections in inviting residential-style living rooms, as well as enjoy a very personal shopping experience in our salon areas. Additionally, we’ve extended the length of brides’ appointments with their bridal stylists so that our brides can enjoy their experience to the fullest when making such a special purchase.”

Pronovias’ Austin location will offer a wide variety of luxury bridal gowns, including an expansive collection of Atelier Pronovias, its Haute Couture line, as well as bridal accessories and the brand’s new ‘Party Edit’ occasion wear collection featuring dresses, jumpsuits and separates.

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