Relaunch news and archive

Outerwear brand Hawke & Co relaunches with new brand image

Brooklyn-based outerwear brand Hawke & Co has unveiled its relaunched brand image. Founded in 1958 under the name Rosbro, the brand rapidly grew into a global outerwear and sportswear brand for men. The brand relaunch sees Hawke & Co embracing a new era through the introduction of new innovative designs that assert performance, style, and...

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Fashion

Cheap Monday relaunches with new collection of denim

Cheap Monday, the denim brand from Weekday, has relaunched today with a new collection and new campaign featuring American artist Nessa Barrett. Originally founded in 2004, the relaunch marks the return of Cheap Monday with the same uncompromising approach to denim as before. The new collection, showcased by Nessa Barrett, aims to reflect the...

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Business

Donna Karan New York to relaunch under G-III next spring

Donna Karan New York is undergoing a revival in a bid to reintroduce the brand to the current generation of women next spring. According to a report by Women’s Wear Daily, parent company G-III Apparel Group Ltd, which acquired Donna Karan International Inc. back in 2016, has undertaken a creative refresh of the Donna Karan New York brand. This...

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Fashion |Interview

BLK DNM relaunches as entry level luxury brand under new leadership

Originally launched in 2011 under designer J. Lindberg Swedish-American brand BLD DNM has relaunched as an entry-luxury brand, with an elevated price point, a fall/winter collection reveal during NYFW and plans for an NYC flagship opening later this year. Its visual renaissance also involves a new logo and typeface. BLK DNM’s rebirth coincides...

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Business|CEO INTERVIEW

Mexx goes back to basics after a turbulent 10 years

Amsterdam - Mexx is set to embark on a new chapter. The brand officially relaunched under new ownership last week, presenting its new look and a new strategy. Leo Cantagalli, former Mexx man, has returned and stands at the helm of the company as its new Chief Executive Officer. FashionUnited spoke with him to learn more on his vision for the...

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Retail

Mexx plots major EU relaunch: mini collection & focus on e-commerce

London - Things were relatively quiet over at Mexx following its take-over by Dutch company RNF Group. But the fashion brand is ready to jumped back into the limelight again, as its new owners have unveiled the first steps of Mexx's relaunch, which includes the launch of a mini collection and a renewed focus on e-commerce. Mexx and its...

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People

Gant bids Creative Director goodbye

Following the third rebirth of Gant, reveiled during New York Fashion Week, comes another curve ball from the US label - the departure of its Creative Director, Christopher Bastin. In the unexpected announcement sent out by Gant on October 1, the label confirmed his exit from the company after a 10 year tenure. "Christopher leaves a great...