Brooklyn-based outerwear brand Hawke & Co has unveiled its relaunched brand image. Founded in 1958 under the name Rosbro, the brand rapidly grew into a global outerwear and sportswear brand for men. The brand relaunch sees Hawke & Co embracing a new era through the introduction of new innovative designs that assert performance, style, and...
Nov 5, 2024
Cheap Monday, the denim brand from Weekday, has relaunched today with a new collection and new campaign featuring American artist Nessa Barrett. Originally founded in 2004, the relaunch marks the return of Cheap Monday with the same uncompromising approach to denim as before. The new collection, showcased by Nessa Barrett, aims to reflect the...
Sep 4, 2024
Donna Karan New York is undergoing a revival in a bid to reintroduce the brand to the current generation of women next spring. According to a report by Women’s Wear Daily, parent company G-III Apparel Group Ltd, which acquired Donna Karan International Inc. back in 2016, has undertaken a creative refresh of the Donna Karan New York brand. This...
Dec 11, 2023
Originally launched in 2011 under designer J. Lindberg Swedish-American brand BLD DNM has relaunched as an entry-luxury brand, with an elevated price point, a fall/winter collection reveal during NYFW and plans for an NYC flagship opening later this year. Its visual renaissance also involves a new logo and typeface. BLK DNM’s rebirth coincides...
Mar 15, 2023
Amsterdam - Mexx is set to embark on a new chapter. The brand officially relaunched under new ownership last week, presenting its new look and a new strategy. Leo Cantagalli, former Mexx man, has returned and stands at the helm of the company as its new Chief Executive Officer. FashionUnited spoke with him to learn more on his vision for the...
Mar 16, 2018
London - Things were relatively quiet over at Mexx following its take-over by Dutch company RNF Group. But the fashion brand is ready to jumped back into the limelight again, as its new owners have unveiled the first steps of Mexx's relaunch, which includes the launch of a mini collection and a renewed focus on e-commerce. Mexx and its...
Mar 9, 2018
Following the third rebirth of Gant, reveiled during New York Fashion Week, comes another curve ball from the US label - the departure of its Creative Director, Christopher Bastin. In the unexpected announcement sent out by Gant on October 1, the label confirmed his exit from the company after a 10 year tenure. "Christopher leaves a great...
Oct 1, 2015