Pinterest has launched new industry-first body type technology to increase body representation on its social media platform for users living in the UK, Ireland, US, Canada, Australia and New Zealand, ahead of roll out to additional international markets. The first-of-its-kind body type technology will be part of Pinterest’s suite of inclusive AI...
Sep 8, 2023
Womenswear brand Ghost London has launched an archive collection to celebrate nearly 40 years of designs, introducing a curated range of the brand’s signature silhouettes, alongside extending the sizing at the brand to a UK 20. The Ghost Archive reinvents the womenswear label’s iconic satin range with a 21-piece collection of its bestselling...
Feb 3, 2023
Ganni has unveiled its first size-inclusive collection, entitled “Love Drop”, a ten-piece capsule range with sizes going up to 52 for ready-to-wear and 44 for shoes. The Scandinavian brand worked with 11 Honoré, a size-inclusive shopping site, on its first collection that spans the traditional ready-to-wear sizing range. The development took 8...
Oct 11, 2021
Eloquii has made its latest foray into the bridalwear market. The popular retailer specializing in women’s clothing sized 14 to 28 partnered with bridal retailer Ella & Oak. The collaborative effort will see a series of bridal "pop-in” shops in four key Eloquii locations. Starting February 28, Eloquii will host Ella & Oak styles in a traveling...
Feb 14, 2020
Luxury footwear brand Tamara Mellon has launched inclusive sizes for the first time. The company's popular Icon Boot now comes in three options for calf size, as a response to consumer demand. "When Icon first launched, it quickly became a bestseller," reads the Tamara Mellon website. "But when we started hearing from women who said it didn’t...
Oct 17, 2019
Traditional beauty ideals are increasingly being challenged, broadening sensibilities and evolving aesthetics that accept and embrace a varied range of individuals. With the number of overweight and obese adults increasing in the United States and Europe, the demand for plus size clothing too increases. While plus-size models like Ashley Graham...
Jul 24, 2019
American Eagle is adding denim to its range of size-inclusive options. According to Glamour, the brand — which is geared primarily toward the Gen-Z age group — will expand its women’s denim size range to be 00 to 24, as opposed to the original 00 to 20 beginning Fall 2019. Additionally, the brand will also be offering a range of men’s jeans for...
Jul 18, 2019
Dolce & Gabbana is the first luxury fashion house to extend its size range to 20 (22 in the UK and 54 in Europe) -- an inclusive move on the part of the brand which has been recently accused of racism because of an advertising campaign aimed at the Chinese audience. In a statement sent to British newspaper The Telegraph, designers Domenico Dolce...
Jun 18, 2019
Universal Standard has furthered its size inclusivity even more. Founded with the mission to offer consumers appropriate fits in sizing that is reflective of real women's bodies, the brand originally offered sizes 6 through 32 when it launched in 2015. It will now offer all sizes between 00 and 40 across all products. Since its beginning,...
May 23, 2019
Size inclusivity in womenswear apparel is expanding, yet the growing activewear sector still seems to be behind the curve, despite its growth. As the so-called “Goop effect” brought on by Gwyneth Paltrow’s lifestyle site piqued consumer interest in discovering wellness trends and health-focused options, the activewear market has grown to now...
Dec 7, 2018
The long-running women’s clothing brand Madewell is set to expand its size offerings. The company will now make available dresses, tops and jackets that go up to 3X while denim pieces will range from 23 to 37. The 52 new pieces mark a step forward for the brand as it joins several notable fashion houses like Savage X Fenty, ASOS, Loft and New...
Aug 6, 2018
J.Crew is all set to capitalize on the 21.4 billion dollars plus-size opportunity with the launch of a new, size-inclusive collection called Universal Standard for J.Crew. The new fashion line offers clothing in sizes ranging from XXS to 5X. Deborah Weinswig from Coresight Research highlights at ‘Forbes’ that the women’s nonstandard-size...
Jul 23, 2018
