Size inclusivity news and archive

Pinterest launches inclusive body type technology

Pinterest has launched new industry-first body type technology to increase body representation on its social media platform for users living in the UK, Ireland, US, Canada, Australia and New Zealand, ahead of roll out to additional international markets. The first-of-its-kind body type technology will be part of Pinterest’s suite of inclusive AI...

Fashion |In Pictures

Ghost launches archive collection and extends sizes

Womenswear brand Ghost London has launched an archive collection to celebrate nearly 40 years of designs, introducing a curated range of the brand’s signature silhouettes, alongside extending the sizing at the brand to a UK 20. The Ghost Archive reinvents the womenswear label’s iconic satin range with a 21-piece collection of its bestselling...

Fashion

Ganni releases first size-inclusive collection with 11 Honoré

Ganni has unveiled its first size-inclusive collection, entitled “Love Drop”, a ten-piece capsule range with sizes going up to 52 for ready-to-wear and 44 for shoes. The Scandinavian brand worked with 11 Honoré, a size-inclusive shopping site, on its first collection that spans the traditional ready-to-wear sizing range. The development took 8...

Fashion

Eloquii launches bridal "pop in" with Ella & Oak

Eloquii has made its latest foray into the bridalwear market. The popular retailer specializing in women’s clothing sized 14 to 28 partnered with bridal retailer Ella & Oak. The collaborative effort will see a series of bridal "pop-in” shops in four key Eloquii locations. Starting February 28, Eloquii will host Ella & Oak styles in a traveling...

Fashion

Tamara Mellon integrates inclusive sizing to boot collection

Luxury footwear brand Tamara Mellon has launched inclusive sizes for the first time. The company's popular Icon Boot now comes in three options for calf size, as a response to consumer demand. "When Icon first launched, it quickly became a bestseller," reads the Tamara Mellon website. "But when we started hearing from women who said it didn’t...

Fashion

10 steps by brands and retailers towards size inclusivity

Traditional beauty ideals are increasingly being challenged, broadening sensibilities and evolving aesthetics that accept and embrace a varied range of individuals. With the number of overweight and obese adults increasing in the United States and Europe, the demand for plus size clothing too increases. While plus-size models like Ashley Graham...

Retail

American Eagle to offer size-inclusive denim for Fall 2019

American Eagle is adding denim to its range of size-inclusive options. According to Glamour, the brand — which is geared primarily toward the Gen-Z age group — will expand its women’s denim size range to be 00 to 24, as opposed to the original 00 to 20 beginning Fall 2019. Additionally, the brand will also be offering a range of men’s jeans for...

Fashion

Dolce & Gabbana becomes the first luxury fashion house to extend sizes

Dolce & Gabbana is the first luxury fashion house to extend its size range to 20 (22 in the UK and 54 in Europe) -- an inclusive move on the part of the brand which has been recently accused of racism because of an advertising campaign aimed at the Chinese audience. In a statement sent to British newspaper The Telegraph, designers Domenico Dolce...

Fashion

Universal Standard extends sizing to 00-40

Universal Standard has furthered its size inclusivity even more. Founded with the mission to offer consumers appropriate fits in sizing that is reflective of real women's bodies, the brand originally offered sizes 6 through 32 when it launched in 2015. It will now offer all sizes between 00 and 40 across all products. Since its beginning,...

Fashion Featured

Size inclusivity has yet to make waves in activewear

Size inclusivity in womenswear apparel is expanding, yet the growing activewear sector still seems to be behind the curve, despite its growth. As the so-called “Goop effect” brought on by Gwyneth Paltrow’s lifestyle site piqued consumer interest in discovering wellness trends and health-focused options, the activewear market has grown to now...

Fashion

Madewell to offer wider side range

The long-running women’s clothing brand Madewell is set to expand its size offerings. The company will now make available dresses, tops and jackets that go up to 3X while denim pieces will range from 23 to 37. The 52 new pieces mark a step forward for the brand as it joins several notable fashion houses like Savage X Fenty, ASOS, Loft and New...

Management

J.Crew to tap on the U.S. 21.4 billion dollars plus-size opportunity with new label

J.Crew is all set to capitalize on the 21.4 billion dollars plus-size opportunity with the launch of a new, size-inclusive collection called Universal Standard for J.Crew. The new fashion line offers clothing in sizes ranging from XXS to 5X. Deborah Weinswig from Coresight Research highlights at ‘Forbes’ that the women’s nonstandard-size...