The Phluid Project news and archive

Happy Socks and Phluid collaborate again for Pride Month

With June around the corner brands are still finding ways to celebrate pride. Although a lot of pride parades are going virtual this year due to the ongoing coronavirus pandemic, brands are still creating merchandise to help people celebrate pride wherever they are. Happy Socks has collaborated with gender-free apparel company The Phluid Project...

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Fashion

Equipment launches fluid collection

Gender is over, that’s cancelled. Well, it would be if French heritage brand Equipment and genderless clothing retailer The Phluid Project had the final say in it. The two companies have come together for the launch of Equipment’s fluid collection featuring a debut campaign of gender expressive, non-binary and transgender talent. Each ambassador...

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Retail

Retailers are adopting gender-neutral shopping spaces

When Selfridges debuted a gender neutral pop-up called Agender in 2015 it occupied a tiny, slightly awkward space in its London flagship store. At the time the directional retailer was lauded for thinking outside the gender binary, which four years ago was still a novel conversation. Of course genderless fashion has been on the runway for...

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Fashion

Happy Socks x Phluid celebrate Stonewalls 50th anniversary

Socks company Happy Socks has collaborated with The Phluid Project, New York's store for gender fluid and gender non-conforming fashion. The capsule collection commemorates the 50th anniversary of the Stonewall Uprising, which sparked the modern gay rights movement in America. The partnership is hinged on both brand's common belief in promoting...