Triumph news and archive

Triumph launches new ‘sisterhood’ creative direction

Lingerie brand Triumph is launching a new creative direction with its latest global campaign, #TogetherWeTriumph, which aims to recognise sisterhood and togetherness with a bold statement of empowerment, while stepping away from a product-centric message. Triumph managing partner, Markus Spiesshofer said: "It is no secret that behind every women...

Management

Triumph to shutter all UK stores ahead of new retail concept

Triumph is set to shut all of its current retail stores across the UK by the end of the year, but this does not mean that Swiss lingerie label is exiting the UK market for good. Rather, Triumph aims to launch a new retail concept in the UK, which includes opening a series of stores in high footfall locations. Retail locations set to close...

Business

Triumph sees spike in sales during Valentine's Day period

While retail sales in winter tend to be slow, the Valentine's Day period often proves to be a time of positive uptick for companies sales. Luxury lingerie brand Triumph happens to be one of those companies that sees a spike in sales during this holiday period. The brand, which dates their history back to the late 1800's as a German corsetry...

Retail

Triumph debuts spring/summer 16 collection

Lingerie maker Triumph debuted their spring/summer '16 collection at their corporate offices in midtown Manhattan this week, with a press preview days taking place on Wednesday, October 28, and Thursday October 29. The brand, which over 129 years ago began as a family-run corsetry business in Germany, has really brought the luxury this season....

Fashion Featured

Triumph's Amourette: 'You just know when you have Found the One'

London - "I have to say, I have the easiest task of the evening because everything we will be presenting is all from the lingerie from the Amourette family. They only have another color, another print or are made of another material," explained Carine Van den Broeck, product manager at Triumph, during a preview presentation for the Amourette...

Fashion

Triumph opens first US store

German lingerie brand Triumph opened its first US store at Walt Whitman Shops in South Huntington, Long Island on Thursday, 15th August. This is the company’s first foray into the US-American market with a series of own stores. A second shop will open shortly just a few miles to the west at Roosevelt Field mall in East Garden City, Long Island...

Fashion

Triumph all set for US debut

German lingerie brand Triumph is planning to make its debut in the United States in the fall. This move marks a new phase in the company’s international expansion strategy. "Introducing ourselves to the discerning American consumer and treating her to the perfect cutting edge designs, impeccable fit and excelling quality of our lines is a...