virtual clothing try-on news and archive

Bershka leverages 3DLook virtual try-on to boost online sales

Bershka has unveiled a new partnership with 3DLook, a leader among AI-first mobile body measuring and virtual fitting technology, to enhance its online shopping experience. Through the strategic partnership, the Inditex owned brand is set to leverage 3DLook's virtual fitting room solution Yourfit, thereby removing the fit and sizing guesswork...

Business

John Lewis pilots virtual try-on for rental offering

British department store John Lewis has introduced a virtual try-on feature for its fashion rental offering as it looks to elevate consumer shopping experiences. The technology, operated by Zyler, will allow shoppers to visualise an outfit prior to their purchase via an immersive setting on the John Lewis Rental platform. The trial can be viewed...

Fashion

Zalando pilots virtual fitting room in 25 markets

European fashion e-tailer Zalando is rolling out its virtual fitting room pilot to customers in its 25 markets, including the UK, Ireland, France, Netherlands, and Germany. The virtual fitting room experience is part of Zalando’s efforts to double down on size and fit and will allow customers to create a 3D avatar by entering their height,...

Retail

How the Pandemic Has Changed How We Shop for Clothes

With more of us turning to online shopping during the coronavirus pandemic, consumer spending habits are moving away from traditional retail. The pandemic has accelerated the shift towards a more digital world and prompted changes in online shopping behaviors that are likely to last. With many still working from home for the foreseeable future,...

Business

Preventing High Returns for Retailers this Holiday Season

The holiday shopping season is here, and that means a welcome increase in traffic for fashion e-commerce. However, with physical fitting rooms closed, the ingredients are there for record levels of customer returns. Even during the best of times, retailers consistently lose a third of their revenue to returns - and these are not the best of...

Retail

CEO interview: Zyler, virtual clothing try-on

When it comes to sustainability and caring about the environment, fashion has been a bit behind the curve compared with other other industries such as tech. This tumultuous year has led major fashion brands to re-evaluate how they will move forward in sustainability and digitization. Fashion tech ventures such as Zyler are here to help retailers...