Who What Wear news and archive

Five coolest Los Angeles fashion and e-commerce companies to work for

In recent years, Los Angeles is quickly earning its place as the fifth fashion capital of the world. Not only have industry icons such as Tom Ford and shoe designer Tamara Mellon started calling the City of Angels their new home, a boom in fashion e-commerce is propelling the city as a leading content driven hub that has seen a merge between the...

Retail

Who What Wear Company expands to beauty with new brand Versed

Clique Brands, the company behind the digital fashion publication Who What Wear and the Target clothing brand of the same name (as well as sportswear brand JoyLab), has ventured into beauty with its new brand Versed, according to WWD. The clean skincare brand will launch at Target on May 19 before distributors such as Dermstore, Revolve and...

Fashion

Who What Wear and Adspace announce partnership

Who What Wear is getting a wider audience in 2019. The B2C digital publication has partnered with Adspace to reach a wider consumer base. This new partnership will allow the advertising platform to deliver trend reports, style guides and fashion news to the audience in its reach. Who What Wear has a wide readership through its site visits and...

Fashion

Who What Wear to put on live fashion show during NYFW

Online destination Who What Wear is putting on its first ever fashion show. During New York Fashion Week, the digital platform will be hosting a live show with a see-now-buy-now format. The event will take place at Skylight Modern during NYFW on February 8. The invite-only show will be streamed via YouTube Live for consumers with 100 percent...

Fashion Featured

Who What Wear launches streetwear line with Target

Los Angeles - As if Target wasn’t addictive enough, the store’s fashion side is officially obtaining a new, captivating collection. Style guide and fashion magazine Who What Wear just announced that they will be releasing an apparel and accessories collection exclusive at the retail chain. The street style-inspired collection will be available...

Business

Amazon invests in Who What Wear

Fashion website Who What Wear, founded by former Elle magazine editors Katherine Power and Hillary Kerr, has raised eight million dollars in venture funding from a number of investors which includes Amazon. The website, which is known for its shoppable fashion content, attracts more than 3.8 million unique visitors each month, and the investment...