Wool industry certifier Woolmark has announced the launch of the Wool Lab Denim Edition, two books aimed at catering to the rising demand for wool-infused denim. The Australian organisation debuted the new initiative during Milan’s Denim PV event, where it presented a space highlighting the nature of wool denim. The dedicated Wool Lab edition...
May 26, 2025
Casual, but not random: The new denim generation for children is defined by clean lines, thoughtful cuts, and materials with integrity. Slim fits are experiencing a stylish revival, complemented by structured silhouettes that prioritize comfort and freedom of movement. Every detail, from the wash to the waistband, bears its own signature. The...
May 19, 2025
Denim and western apparel brand Wrangler have unveiled its first-ever collection of denim for xtreme sports in collaboration with outdoor and accessories brand Pit Viper. The Xtreme Blue Jeans (XBJs) have been designed specifically for adrenaline enthusiasts and combine Wrangler's durability and authentic cowboy attitude with Pit Viper's...
May 14, 2025
Behind every garment lies an extensive production process. In this series 'From needle to thread', FashionUnited speaks with experts about how everyday garments and accessories are made. This time: the production of a pair of jeans, explained by Imogen Nulty-Verstraeten. Nulty-Verstraeten is a denim specialist with over 18 years of experience in...
Apr 23, 2025
The fashion sector is in motion, and Kingpins is moving with it. Under the leadership of the new chief executive officer, Vivian Wang, the trade fair showed on April 16 and 17 in the Sugarfactory in Halfweg (near Amsterdam) that the denim platform is more than a sourcing event. During the second day, it became clear that knowledge and technology...
Apr 18, 2025
Just like the black leather jacket, blue jeans were once a symbol of youthful rebellion in America. Perhaps as a result, in the past two decades, high-end designers have expanded their offerings to include key items rendered in denim, with some brands such as Diesel focusing almost their entire seasonal collections using the fabric. In sum, the...
Levi’s® launched Refrigerator, the third chapter of the REIIMAGINE campaign, in collaboration with global icon Beyoncé. In the new film and accompanying visuals, Levi’s® continued to highlight the brand’s heritage as a source of inspiration for innovation. The first two chapters, Launderette and Pool Hall, reignited conversations about Levi’s®’...
Apr 17, 2025
Denim is an essential part of collections for many fashion brands, but at Vingino, it goes a step further: denim is the foundation. Not only in product development, but also in vision, positioning, and partnerships. The kidswear brand, part of Love for Denim, exudes jeans DNA, and this translates into everything from design decisions to...
The fw25 runway collections highlighted the importance of the statement jean. One of the biggest trends of the season was the idea of proportion play, with the skinny jean more or less out of style, replaced by wide, barrel and baggy legged versions. There was a wide range of washes and features. Here are ten of the most interesting. Bluemarine:...
Apr 16, 2025
How far can stretch denim go? That’s the question driving the fourth edition of Stretch Yourself—the annual design challenge from House of Denim and Jean School Amsterdam, powered by cutting-edge innovations from The LYCRA Company and a selection of the most progressive denim mills worldwide. Stretch Yourself is a unique a collaboration between...
Denim fair Kingpins returns to the Amsterdam region for a new edition on 16 and 17 of April. Amongst the changes are a new Made in Japan section, a Jeanius Hub and a new CEO. Fashion United speaks to CEO Vivian Wang about all the newness. Kingpins is getting some new features this april. Why was it important to implement Newness? We want both...
Apr 14, 2025
Nudie Jeans has opened a new store in east London's Shoreditch, featuring a new ‘denim kiosk’ concept, as part of the Swedish denim brand’s international retail expansion plans, including further openings in the UK, Indonesia and New Zealand. The new modest-sized London store at 9 Club Row in Shoreditch sees the brand returning to East London...
Apr 7, 2025