Denim | Trends

AW26 streetstyle: Denim trends in silhouette, wash and detail

Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...

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Exploring denim trends and education at Denim Première Vision Milan

Denim Première Vision Milan 2026 will return to Superstudio Più on May 20–21, bringing together industry professionals, educators and students to explore developments shaping the global denim sector and upcoming Autumn/Winter 2027–28 trends. Held under the patronage of the Municipality of Milan, the ninth Milan edition aims to combine sourcing,...

Fashion Partner Content

Denim with purpose: Rajby Textiles and KDSP stitch social equity into the indigo fabric

In a global denim circuit where innovation is often measured in finishes, fibers, and wash techniques, Rajby Textiles used the recent Kingpins Show in Amsterdam to shift the conversation toward people. Through a seminal collaboration with the Karachi Down Syndrome Program (KDSP), the Karachi-based manufacturer presented denim as a platform for...

Featured

Fashion |Interview

Denim expert Piero Turk: ‘Nobody needs so many types of denim fabric’

Each season at the Amsterdam denim trade show Kingpins, thousands of new denim qualities are available to study, arranged in endless rows of jeans and swatches. Manufacturers effortlessly present 50 new developments. “It is actually nonsense,” Italian Piero Turk tells FashionUnited over the phone. He is speaking from his home and workplace in...

Fashion

Fashion trend analysis: barrel-leg trousers

Paris (France) - Barrel-leg trousers, also known as "tonneau" in French or "clown" trousers, seemed unlikely to move from the catwalks to the high street with their unique, voluminous cut. However, they have recently taken over everyday fashion for both men and women. "Ready-to-wear has made it a staple that has replaced all the flared jeans of...

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Fashion

How Kuyichi made denim sustainable in 25 years: “We were organic, but with a huge footprint”

Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...

Featured

Fashion

Individual and versatile: Denim trends for AW26 womenswear

Denim, with its roots in workwear, is often regarded as the basis of a simple everyday uniform, where volume, length and embellishment usually mark the greatest extremes. Yet the durable fabric offers more scope than it might initially suggest. Rather than revisiting the old question of whether women will wear skinny or wider trousers this...

Fashion Partner Content

Beyond the jean: How Cup of Joe’s ‘total look’ strategy is driving 2026 basket value

In a price-sensitive 2026 market, retailers are increasingly focused on maximizing the commercial potential of every square meter. The traditional ‘single jean purchase’ is steadily giving way to a more holistic approach, driven by coordinated sets and tonal layering that encourage higher basket values. Cup of Joe (COJ) has anticipated this...

Fashion |In Pictures

FW26 Women’s denim trend report: Diesel, Dior, Balenciaga and more

The big news in denim for FW26 is the return of the slim-leg jean, signaling a shift toward more refined silhouettes in ready-to-wear. The collection features a full spectrum of washes, from light blue to deep indigo, with a continued emphasis on distressing and abrasion. Embellishments like diamante and studs remain prominent, while the trend...

FashionPress Release

The Levi’s® brand launches “A Levi’s® Summer” campaign, where denim shorts bring back the Y2K summer you remember

There are summers you remember. A Levi’s® Summer you never forget. Starting in May, the Levi’s® brand is launching “A Levi’s® Summer,” a campaign built around a simple but powerful idea: Levi’s® shorts are summer. Tapping into the collective desire to put the phone down and reconnect with what is real, the campaign positions Levi’s® denim shorts...

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Business

Recover partners with China's Prosperity Textile to produce sustainable denim at scale

Madrid – A decisive step forward has been made in popularising circularity and the use of more sustainable fibres, following a strategic agreement between Spain's Recover and China's Prosperity Textile. Under this pact, the companies have agreed to jointly participate in the development, manufacturing and industrial-scale commercialisation of...

FashionPress Release

Lycra® VintageFX Fiber Officially Launches at Kingpins Amsterdam

The Lycra Company, a global leader in fiber and technology solutions for the apparel industry, today announced the global launch of Lycra® VintageFX fiber at Kingpins Amsterdam, April 15-16. This next-generation fiber delivers the authentic look of vintage denim in modern silhouettes while providing the comfort, fit and shape retention that...