Antony Morato Italy
THE REASON WHY The Antony Morato project focuses on a fundamental change that has affected the Fashion market over the past years: the need to fit a “new man”.
▸ Commodity Product is not enough anymore, even for man. Menswear, just like Womenswear, has become a way to express personality; ▸ An increasing Fashion-awareness has given more importance to Value-for-money, to the benefit of a brand new consumer who doesn’t search for the lowest price, but for the right value; ▸ Fashion is no longer intended for special events, but for men and women to choose in each moment of the day an outfit or even just a detail which can truely express who they are.