AUMA – Association of the German Trade Fair Industry
- trade organization
AUMA, the Association of the German Trade Fair Industry, combines all the forces that shape the trade fair market on a partnership basis. Founded in 1907, it currently represents the national and international interests of 71 members. These include all large and medium-sized trade fair companies and a number of specialist organisers as well as leading associations that represent exhibitors, service companies and visitors. AUMA's members share the following aims: - Trade fairs as the number one marketing instrument for exhibiting and visiting industries - Germany as the leading location for international trade fairs worldwide - Trade fairs organised by German companies abroad as leading events in their fields
As the main association in the sector, AUMA promotes the exchange of information and experience among its members and coordinates collaboration on a partnership basis. AUMA does marketing and public relations for the trade fair medium, and makes the market transparent. Informs potential and current exhibitors and visitors, initiates research projects and supports education and further training in the trade fair industry. AUMA places a priority on supporting medium-sized German companies at trade fairs abroad and young innovative companies at trade fairs in Germany. AUMA represents the interests of its members to government and commercial institutions – both at home and abroad.