Converse began in 1908 as a rubber shoe company specializing in galoshes. Soon after, Converse started using rubber to make sneakers. The company's main turning point came in 1917 when the first performance basketball sneaker was introduced. In 1920, Converse renames the sneaker 'All Star” as a tribute to basketball player Chuck Taylor, the man who is responsible for the popularity of the rubber-soled canvas shoe. Now, the company sells its footwear and apparel for All Star, Cons and Jack Purcell globally through retailers and company-owned retail stores nationwide.Converse shoes are unique and distinguished by its Star Insignia.