FashionPower

In 1897, following a thorough training from the Trappist monks, Jan Nelemans started his own tailoring business in Zundert. It was the start of a long family tradition in clothing. In 1949, the first store opened. 20 more shop openings would follow over the years throughout the Netherlands. They sold fashion for the whole family, from socks to overcoats and a large variety of outdoor clothing. As a true family business, the whole family worked within the firm and daily business revolved around clothing and customers. The current generation, Reg and Ronald Nelemans, launched what is now FashionPower and chose to design and develop functional activewear, outdoor clothing, leisurewear and dress-up sets.

We feel responsible and act sustainable. In recent years we have developed many new products that are recycled or upcycled with bamboo, coffee, coconut and recycled polyester. We also aim to reduce the discharge of all hazardous chemicals to a minimum. We use a technique called dope dyeing to achieve this. Our coconut / coffee treatments and yarns are developed through a very sustainable process. Coconut shells and coffee grounds are processed into carbon. This is done by means of electrification whereby, instead of during normal combustion, very little CO² is released. Bamboo is a very durable and natural material to use as a basis for a treatment since bamboo is a fast-growing grass, requiring much less water and no pesticides than, for example, cotton. Pure carbon is added to our treatments and yarns which replace chemicals in the production process. This way we add functionalities in a sustainable way. Functional polyester is the perfect fabric for high-quality sportswear. Polyester made from recycled clothing or plastic (PET) bottles can also be used to make new functional sportswear. Doing this helps to reduce the “waste mountain”. And what’s more, this method doesn’t require the use of large amounts of fossil raw materials. The resulting fabric is no different from regular polyester – it looks and feels the same. All our recycled polyester garments are GRS certified. By using recycled polyester, we support the circular economy and help reduce waste, Co2 emissions, and energy consumption. In dope dyeing, yarn is dyed during the spinning process. Colour pigments and polymer pellets are combined using heat and melted directly into the yarn as it is spun. We are a responsible partner to our suppliers and employees. We are committed to creating the best conditions for all our stakeholders by meeting the goals set out in our corporate social responsibility policy. We are always in search of innovative finishes and solutions with which we contribute our fair share to the circular economy and ensure a more sustainable future.