Gina Tricot

Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.

From tricot tops to international fashion destination. Lots of fashion for the money. That was the concept discussed at the Appelqvist family’s kitchen table in Borås. At its inception in 1997, the core idea behind Gina Tricot was to give female customers a happy surprise each time they saw the price tag on items sold in Gina Tricot stores. The focus back then was on tricot tops and initially, Gina Tricot had just 12 stores, all of which were located in Sweden. Today, Gina Tricot has more than 160 stores located throughout Sweden, Norway, Denmark, Finland and Germany. It also offers online shopping throughout Europe. The company has approximately 1,900 employees and around 98% are women. Gina Tricot employees want to foster a sense of pride, inside and out. We are a company that has chosen to invest in and promote women. Wholesale E: CustomerserviceEU@ginatricot.com Photo credit: Gina Tricot