Markmi

Markmi is an AI-powered markdown assistant designed specifically for fashion retailers. It helps merchandising teams make faster, smarter, and more profitable markdown decisions by replacing outdated, manual processes with data-driven markdown recommendations. Why Markmi? Fashion retail faces constant margin pressure, shifting consumer demand, and unpredictable sell-through rates. Traditional markdown methods that rely on spreadsheets, rigid discount rules, or intuition often lead to missed revenue or excessive margin loss. Markmi provides an AI-driven alternative, offering tailored markdown recommendations that align with retailers’ business goals, whether maximizing sell-through, protecting profitability, or balancing inventory across locations.

How It Works Markmi’s AI uses current and historical data, analyzing sales, stock levels, and market trends to generate optimal markdown suggestions. Retailers can customize strategies to match their unique pricing rules, category preferences, or regional constraints. Scenario planning allows teams to simulate markdown impacts on turnover and margin before execution, ensuring confident decision-making. Trusted by Leading Fashion Retailers Markmi is used by European fashion retailers such as C&A, G-Star, Zizzi, Torfs, or OFM. It helps them optimize markdown strategies, protect margins, and increase sell-through rates. Retailers using Markmi have seen sales increases, margin improvements, and faster, more controlled markdown execution. "Markdowns are one of the biggest cost lines in a fashion retailer’s profit and loss statement. Markmi has significantly reduced this cost for us." — Markus KRENN, C&A's Head of Commercial Planning Europe Photo credit: Markmi