Pour Moi

pourmoi.co.uk United Kingdom
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The Pour Moi story so far... Pour Moi started in a tiny office above a shop in Macclesfield, packed with materials, cardboard boxes, two staff members and one belief - that people shouldn’t have to overpay for good-fitting lingerie, no matter what their size.
“I started Pour Moi using the money I’d made from selling my autograph collection. It was hard parting with them as some of those names I’d got personally,” laughs founder Michael Thomson. “But at least I can say that George Michael funded Pour Moi.” Now nearly 15 years later, Pour Moi has outgrown its premises, added swimwear and nightwear to its collections, bought major lingerie brands and moved to Brighton to a sunny office by the sea. But while it’s bigger and better than ever, the brand’s core philosophy has always remained the same. “We believe that the same bra should look just as good in a G cup as it does as a 34B. It should be the same bra for everyone,” states Michael.