Pure London

Pure London is the UK’s leading fashion trade show. Uniting the entire fashion supply chain under one central London roof, it is the only UK show to offer ready-to-wear collections and fashion sourcing side-by-side. Pure London brings newness, inspiration, and innovation to the halls of Olympia London twice a year, in February and July, bringing the latest insights for the seasons ahead. Each year, the show hosts a curated line up of over 1,300 ready-to-wear collections across women’s, men’s and children’s fashion and hundreds of suppliers and manufacturers within Pure Origin.

Pure London is more than just a trade show; it’s where UK fashion meets the rest of the world.