Untouched Underwear

Distinctive prints are and will always be fashion statements in today's fashion scene. In 2017, we, three young Dutch entrepreneurs, took the plunge and started developing, resulting in the launch of the brand Sock My Feet in 2018. But what is a distinctive and sustainable sock without matching distinctive and sustainable underwear ?! Our answer is "Untouched Underwear"! Our collections are shaped by three core values: "Distinctive prints", "Sustainability" and "Quality & Comfort".

Distinctive prints We provide our underwear and socks with prints with a classy and rebellious "tone of voice" for every "mood" and "mindset". Our prints are recognisable, stylish and at times provocative. Sustainability The fashion industry has a bad name when it comes to sustainability. This is because the sector is the second largest water user in the world! Untouched changed the game in the spirit of 'one small sustainable boxer for you, one giant leap for our planet'. We want to show that clothes can be produced in a responsible way for people and nature, in contrast to 'fast fashion'. Dyeing and treating textiles in today's textile industry is responsible for about twenty percent of the world's polluted water. By printing, we save 90% of water consumption compared to the traditional colouring of yarns. Quality & Comfort For Untouched Underwear we have carefully chosen Modal. After years of development, we have now succeeded in producing high-quality prints on modal. Modal’s distinguishing characteristics are its high-wet strength and extra softness. It is sometimes referred to “as soft as a feather” and “the softest fiber in the world.” In addition to its use in general apparel, its softness makes it especially ideal for body contact clothing such as lingerie and undergarments. Modal is a natural synthetic fiber and is made out of cellulose from beech wood. It is 50% more hygroscopic than cotton. Beech wood is extracted in sustainably managed forests. This comes with several advantaged. The beech trees can easily grow and almost everything can be used from this tree. In short: Fits comfortably, feels comfortably and looks comfortably: that’s Untouched Underwear! Wholesale P: 033 303 3555 E: info@smfbrands.com Photo credit: Untouched Underwear