Vividye

We make printed fabrics part of the recycling loop, instead of being a part of endless landfills. Our groundbreaking technology makes it possible for any and everyone who uses printed fabrics to lessen their waste and reduce their carbon footprint. We need to close loops. Not open new ones. And for long, the textile industry has been wrestling the fact that so little is being recycled. In Europe alone, only 1% of textiles are being recycled.

Even as we see wonderful innovations in raw materials and the recycling technologies, there has been a gap when it comes to all printed textiles. Historically, a print is what has been deemed a garment to a short, singular lifespan - simply because we haven’t had the means to remove them, to make new use of the garment. But this was yesterday. Vividye now introduces a new textile print technology that actually makes the print removable without putting too much strain on the textile fiber - and therefore makes new use of the garment possible. We can now print, deprint and reprint textiles over and over again, and by prolonging the lifetime of one garment, we can lower consumption as a whole. Welcome to our world.