New Balance
Go-To-Market Operations Specialist
Related News
How scarcity sells: New Balance's "once every 5 years" sneaker strategy
New Balance is preparing to release its Made in USA 1300JP trainer this May, marking the sixth iteration of a product strategy that has become a textbook case in scarcity marketing within the athletic footwear sector. The Boston-based company restricts availability of the model to once every five years, a deliberate constraint that has...
Fashion FeaturedMay 22, 2025
New Balance comes to Munich and rolls out store conccept further in Germany
New Balance is rolling out its new store concept further in Germany and presenting it at a new and an existing location. The US sportswear label opened its first store in Munich, New Balance announced on Monday. The brand has been present at Neuhauser Straße 20 since April, with a retail space of 408 square metres. New Balance flagship in Munich...
Retail|In Pictures May 13, 2025
New Balance reopens Oxford Street store with new retail concept
Sportswear brand New Balance has reopened its London flagship store on Oxford Street, unveiling a fully redesigned retail concept aimed at rethinking the traditional shopping experience “by putting people, not products, at the centre”. The new premium experience builds on the brand’s new global retail concept and has been tailored for London,...
Retail|In Pictures Apr 22, 2025