300 most popular Italian fashion brands on Instagram

The Italian version of the “FashionUnited Top 300 Instagram Index” highlights the huge digital reach of the Italian fashion industry. Local brands that perform well with multi-brand retailers also dominate online.

The index shows that Italian business-to-business brands, from denim to high-end streetwear, have a significant impact on social media and inspire an audience of millions. Results are increasingly determined by a balance between a broad digital presence and highly segmented creator strategies.

Full ranking

This ranking includes over 300 apparel brands registered in Italy in the International Fashion Brand Directory. The number of followers was recorded in March 2026 from the Instagram profile pages. Brands are ranked according to the total number of followers. Affiliated brands that share the same Instagram account with the parent company have been deduplicated.

About the FashionUnited Brand Directory The FashionUnited Brand Directory is the world's most comprehensive database of fashion brands, with over 5,000 brands in more than 50 countries. Each brand profile includes information on the company, its social media presence and industry classification.

View the various segment and local indexes on the Global FashionUnited Instagram Index.