Adidas chalks out growth strategy to spur growth

At its Investor Day in Herzogenaurach, the Adidas Group presented its new strategic business plan until the year 2020 focusing on accelerating growth by significantly increasing brand desirability. The company expects the new strategy to spur top and bottom-line growth, with revenues projected to increase at a high-single-digit rate on average per year on a currency-neutral basis until 2020 compared to the expected 2015 results. The Group's net income is expected to grow at a considerably higher rate than the top line and is projected to expand by around 15 percent on average in each of the next five years.