Adidas has announced it has placed its partnership with Kanye West’s Yeezy “under review” following increasing tension between the sportswear giant and the rapper-turned-entrepreneur. The brand’s announcement comes after a public tussle with West, professionally known as Ye, who took to social media to air his frustration with his brand partner....
Oct 7, 2022
British designer Paul Smith has teamed up with German sportswear giant Adidas and football club Manchester United on a limited-edition Stan Smith sneaker for autumn/winter 2022. The collaboration is in honour of the long-standing partnership between Manchester United and Paul Smith, which serves as the club’s official tailoring partner and...
Oct 3, 2022
Sportswear giant Adidas is teaming up with London-based start-up Soul Cap to launch a swim cap designed for people with long or voluminous hair in a range of sizes, for adults and children. The partnership aims to promote “greater diversity and inclusivity in the world of swimming,” explains Adidas, by helping to break down social barriers in...
Sep 26, 2022
Adidas has unveiled a new viscose sportswear range as part of its collaboration with British designer Stella McCartney to demonstrate the potential of a circular fashion ecosystem. The tracksuit has been made as part of the New Cotton Project, an EU consortium of 12 partners, and took the process of making the apparel from a linear to a circular...
Sep 22, 2022
After a public tussle between Kanye West and brand partners Adidas and Gap, Mr West has said he will “go it alone” when their respective contracts expire. In a telephone interview with Bloomberg, Ye, Mr West’s official name, stated: “It’s time for me to go it alone. I made the companies money. The companies made me money. We created ideas that...
Sep 14, 2022
China, the world’s leading producer of footwear, has Vietnam hot on its heels. Ranking second place, Vietnam exports over 1 billion pairs of footwear every year, and its output is steadily increasing. New data from Research and Markets show Vietnam's footwear exports to the EU account for the largest proportion of total exports. By the end of...
Authentic Brands Group (ABG) has tapped Todd Krinsky as the new CEO of Reebok after acquiring the brand earlier this year. A Reebok veteran, Krinsky joined the US sportswear label in 1992 as an intern before working his way up the ranks to be appointed this year as vice president of the Reebok Design Group, where he oversaw product management...
Sep 7, 2022
The strained relationship between adidas and Kanye West appears to be taking its toll on the business partnership, with the sportswear giant reportedly having offered a 1 billion dollar sum to buy out Mr West. Ye, Mr West’s new moniker, stated in an Instagram post that adidas is releasing old models and that he has not been consulted in new SKU...
Sep 6, 2022
German sportswear giant Adidas has confirmed that chief executive officer Kasper Rorsted will stand down from his role next year, with the search for a new successor already underway. In a statement, the Adidas Supervisory Board said it “mutually agreed” with Rorsted that he would hand over the CEO position in 2023, a position he has held since...
Aug 23, 2022
Originally released in 1984, the adidas Originals Forum Low was initially developed as a basketball shoe. However, WOOD WOOD co-founder Brian SS Jensen has updated the low-top silhouette to take it to the tennis court instead. Jensen has removed the velcro fastening and opted for a simple lace-up closure, ensuring the model is more in line with...
Aug 22, 2022
An ongoing feud between sportswear giants Nike and Adidas over sneaker knit technology seems to have simmered for now, as the companies informed the U.S. District Court for the District of Oregon they reached a private settlement. While this is just one of the legal actions and patent infringement cases between the companies, the settled suit...
Adidas has teamed up with South African designer Thebe Magugu to create a new tennis performance collection, which will be worn by professional players including Felix Auger Aliassime, Daria Kasatkina, and Stefanos Tsitsipas. The Adidas x Thebe Magugu tennis collection has been designed to celebrate “culture, heritage and inclusivity” and adds...
Aug 15, 2022
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