Adidas is bracing for higher costs and consumer price increases in the U.S. market due to escalating tariffs on imports, Chief Executive Bjorn Gulden said Tuesday. The German sportswear giant, which sources much of its production from countries like Vietnam and Indonesia, warned that it cannot absorb the impact of new U.S. import duties without...
Apr 30, 2025
German sporting goods provider Adidas AG had a successful start to the 2025 financial year. After the company had already published key data a few days ago, it presented its full results on Tuesday and reported strong increases in sales and earnings. In the months from January to March, group sales reached 6.15 billion euros, an increase of 12.7...
Apr 29, 2025
German sportswear brand Adidas has opened a new flagship store in Las Vegas as it looks to invest in the city's rapidly growing sports culture and leverage its established reputation as a global shopping destination. Located on the iconic Las Vegas Strip at BLVD Mall, the new flagship store is one of Adidas's largest to date, measuring 16,000...
Apr 28, 2025
Today, adidas announces Riccardo Calafiori as the first ever ambassador for the brand’s style-focused range of underwear. Selected for his self-expression on and off the pitch, the Italian defender is the perfect partner to celebrate the confidence that comes from wearing underwear built for and born from sport. To introduce the Active Flex...
Apr 24, 2025
German sportswear provider Adidas AG made a surprisingly good start to the 2025 financial year, according to selected key figures published by the company on Wednesday evening. According to preliminary figures, sales in the reporting currency, adjusted for exchange rate changes, each rose by 13 percent compared to the same period last year,...
Shein, the ultra-fast fashion giant from China, strengthened its ever-tightening grip on the apparel market in 2024, outpacing competitors once more as budget-conscious consumers continued to turn to familiar brands amid growing economic uncertainty. The Singapore-based Shein is estimated to have extended its apparel market share by 0.24...
Mar 25, 2025
German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....
Mar 11, 2025
German sportswear giant Adidas AG closed its 2024 fiscal year with strong growth in both revenue and earnings, as expected. Management is forecasting further increases for the current year. The figures, presented by the company on Wednesday, came as no surprise, as key data had already been pre-released in January. Last year, the group achieved...
Mar 7, 2025
German sports brand Adidas is introducing the A-Type, a new line featuring premium, elevated versions of its products with an emphasis on craftsmanship under its lifestyle label Adidas Originals. The A-Type is described as an “ever-evolving, collection centred on reimagining icons from the Three Stripes’ unrivalled archive through the most...
Feb 11, 2025
The sportswear manufacturer Adidas plans to restructure its headquarters in Herzogenaurach, Germany, and potentially reduce its workforce of 5,800 employees at the location. A company spokesperson stated that specific figures could not be disclosed at this time. However, Manager Magazin and other media outlets, citing company insiders, have...
Jan 23, 2025
Fourth quarter revenues at German sportswear brand Adidas increased by 19 percent, while in euro terms, the revenues grew 24 percent to 6 billion euros. Excluding Yeezy sales in both years, currency-neutral revenues increased 18 percent. The company’s gross margin for the quarter increased 5.2 percentage points to 49.8 percent. Operating profit...
Jan 22, 2025
German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least 30 million dollars, according to RacingNews365. Rumours that Adidas would replace Puma as the clothing partner of the Mercedes Formula 1 team began circulating this summer. The car brand confirmed...
Jan 7, 2025