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Adidas launches innovative period-proof tights

Sportswear giant Adidas has unveiled TechFit Period Proof tights, supported by a global marketing campaign called Stay in Play. The new product is designed with absorbent layers to protect against period leaks and stains when worn with a tampon, pad, or menstrual cup. Kim Buerger, senior product manager at Adidas’ women’s apparel division said...

Jun 15, 2021

Retail

Hibbett Sports opens new store in California

US-based sports apparel retailer, Hibbett Sports has announced it’s opening a new store in Richmond, California. The new shop is located at 3500 B. Klose Way in the Hilltop Plaza in Richmond and adds to the company’s already one thousand plus stores. The 5,000 square foot boutique-style space offers an open concept with easy exploration of new...

Jun 15, 2021

Business

Adidas invests in Spinnova

Adidas is continuing its quest to go green. The German sportswear retailer has invested in Finland’s Spinnova, a company that makes textile fiber out of wood or agricultural waste. The news was reported by Reuters. Adidas has subscribed to 3.65 million worth of shares in the company’s IPO, bringing Spinnova’s total investment to 58 million...

Jun 10, 2021

Fashion

Adidas “reigniting” collaboration with Jeremy Scott

Sportswear giant Adidas is teaming up with Jeremy Scott again, with the first of his new Adidas Originals launching in autumn 2021. In a statement, Jeremy Scott said: “Partnering again with Adidas feels like a homecoming and I’m thrilled to be home!” The collaborative partnership between the two ran from 2003 to 2015 with Adidas Originals by...

Jun 8, 2021

Fashion

eBay to authenticate collectible sneakers

Ebay’s authentication scheme for sneakers has now rolled out to the UK. The guarantee is currently available for eligible sneakers sold in new condition for 150 USD or more and pre-owned condition sold for 300 USD or more. Eligible sneakers will display a blue Authenticity Guarantee check mark. With the sneaker resale market set to be a billion...

May 31, 2021

Fashion

Marimekko and Adidas collaborate to launch sportswear collection

Marimekko and Adidas have announced a debut collaboration, that combines the art of print and performance. The limited-edition collection features a number of pieces with Marimekko’s bold and vibrant patterns made with the Adidas signature performance fabrics. Sustainability was also a priority for both brands when collaborating. The collection...

May 28, 2021

Video

Video: Adidas 'End Plastic Waste' campaign

In this video, German retailer Adidas has released its 'End Plastic Waste' campaign to promote making products that can be remade. Watch the video below. Video: Adidas via YouTube Photo credit: Adidas, Facebook

May 27, 2021

Fashion

Patagonia tops reputation rankings

American outfitter Patagonia has topped the list as the brand with the best reputation according to the 2021 Axios Harris Poll 100 reputation rankings. Axios, an esteemed media company that aims to provide transparent and efficient coverage of its news topics, conducted the poll in collaboration with Harris Poll to gauge the reputation of the...

May 17, 2021

Fashion

Adidas unveils low-carbon shoe collaboration with Allbirds

Rival sportswear brands Adidas and Allbirds have unveiled the first product from their collaboration, Futurecraft.Footprint - a low carbon running shoe. The sportswear companies have partnered up and shared proprietary technologies and material innovations, as part of both companies goals to reimagine a lower-emission design process and make a...

May 13, 2021

Business

Adidas' sale of Reebok could fetch 1 billion dollars

As Adidas’ sale of Reebok enters its operational phase, the German sportswear giant could net just one billion dollars according to some estimates. That is almost 3 billion dollars less that its acquisition price in 2005, when it was purchased for 3.8 billion dollars. According to sources cited by Reuters, Adidas is ready to begin considering...

May 7, 2021

Management

Adidas forecasts strong top-line recovery in 2021

Currency-neutral revenues increase 27 percent at Adidas with footwear up 31 percent driven by double-digit gains in the training, running, outdoor and lifestyle categories. In euro terms, the company’s revenues grew 20 percent to 5.268 billion euros. “We are fast out of the gate in the first year of our new strategic cycle, with excellent...

May 7, 2021

Fashion

Adidas Originals and the Lego Group link for colorful collaboration

Adidas Originals has partnered with the Lego Group to release a collection of sneakers in bold colors and textures that emulate a lego brick. The ZX 8000 Bricks Collection features six sneakers in Lego’s primary colors of red, green, yellow, blue, black, and grey. “Bringing the globally renowned Danish brand’s signature aesthetics to one of...

Apr 30, 2021