Adidas news and archive

Rivalry between Adidas and Puma to be adapted in US series

The rivalry between sports brands Adidas and Puma, which were founded by two brothers in a small Bavarian town, is being adapted into a television series thanks to family archives, the producers announced on Sunday. The series brings one of the most fascinating family conflicts in business history to the screen: Adolf “Adi” Dassler, founder of...

Schools

Adidas partners with UAL and Stephen Lawrence Day Foundation on young talent scholarship

Sportswear giant Adidas has established a new scholarship with the Stephen Lawrence Day Foundation (SLDF) for young creative talent at the University of the Arts London (UAL). The scholarship, amounting to a total of 300,000 pounds, is available to four Home students who have participated in UAL’s Insights Programme or who are from a Black Asian...

People

Adidas chairman Rabe allowed to continue for another year

Bertelsmann media group's chief executive officer, Thomas Rabe, can continue as chairman of the supervisory board of German sportswear manufacturer Adidas for another year, despite strong opposition from shareholders. At the annual general meeting in Fürth, Rabe received only 64.4 percent of the votes from Adidas shareholders. However, the...

Fashion

Adidas halts sourcing Kangaroo skins for its athletic footwear

German sportswear giant Adidas has announced that it has stopped sourcing kangaroo skins for its athletic footwear and will not purchase any skins from the marsupials in the future. The announcement, made by Bjørn Gulden, CEO of Adidas, comes after an in-person appeal from Wayne Pacelle, president of the Center for a Humane Economy, who...

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Business

Adidas investor set to vote against chair re-election

A shareholder of sportswear giant Adidas has said it will be voting against the proposal to reappoint Thomas Rabe as chair of the company at its upcoming Annual General Meeting on May 15. Allianz Global Investor, Adidas’ 13th biggest investor, said the decision to disapprove of Rabe’s re-election comes as the firm determined that this role next...

FashionPress Release

adidas Originals and Willy Chavarria release first SS25 drop

adidas Originals and Willy Chavarria release the first product drop of the Spring/Summer 2025 collection. The release brings elevated streetwear essentials with a distinct sports influence. Designed for both style and function with a range of items that combine streetwear aesthetics and high-performance athletic wear, each piece brings forward...

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Business

American footwear industry warns of tariff fallout

A coalition of major U.S. footwear companies is sounding the alarm over the potential devastation of new tariffs, warning that the levies could trigger widespread business closures, job losses, and price hikes for consumers. In a letter to the Trump administration, the Footwear Distributors and Retailers of America (FDRA), representing industry...

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Business

Adidas warns of higher U.S. prices amid tariff uncertainty

Adidas is bracing for higher costs and consumer price increases in the U.S. market due to escalating tariffs on imports, Chief Executive Bjorn Gulden said Tuesday. The German sportswear giant, which sources much of its production from countries like Vietnam and Indonesia, warned that it cannot absorb the impact of new U.S. import duties without...

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Business

Adidas more than doubles quarterly profit

German sporting goods provider Adidas AG had a successful start to the 2025 financial year. After the company had already published key data a few days ago, it presented its full results on Tuesday and reported strong increases in sales and earnings. In the months from January to March, group sales reached 6.15 billion euros, an increase of 12.7...

Retail|

Adidas opens new flagship store in Las Vegas

German sportswear brand Adidas has opened a new flagship store in Las Vegas as it looks to invest in the city's rapidly growing sports culture and leverage its established reputation as a global shopping destination. Located on the iconic Las Vegas Strip at BLVD Mall, the new flagship store is one of Adidas's largest to date, measuring 16,000...

FashionPress Release

adidas introduces Riccardo Calafiori as first ever underwear ambassador

Today, adidas announces Riccardo Calafiori as the first ever ambassador for the brand’s style-focused range of underwear. Selected for his self-expression on and off the pitch, the Italian defender is the perfect partner to celebrate the confidence that comes from wearing underwear built for and born from sport. To introduce the Active Flex...

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Business

Adidas exceeds expectations in first quarter

German sportswear provider Adidas AG made a surprisingly good start to the 2025 financial year, according to selected key figures published by the company on Wednesday evening. According to preliminary figures, sales in the reporting currency, adjusted for exchange rate changes, each rose by 13 percent compared to the same period last year,...