Fashion
Stella McCartney and adidas are making strides to create circular sportswear, and their latest collaboration sees a unisex hoodie made from garment waste th
Let this rookie mistake be a lesson for social media managers everywhere. Adidas has come under fire after a Twitter campaign to promote the release of its ne
Report
Vanessa LeFebvre, who left the role of President of Lord & Taylor earlier this month after a one-year tenure, has joined Adidas in the role of Senior Vice Pre
Marcolin Group, one of the leading eyewear companies, has entered into a licensing agreement with sportswear company Adidas to manufacture, market and sell ey
Business
Yeezy, the apparel and footwear brand launched by rapper Kanye West in partnership with Adidas, is expected to generate 1.3 billion US dollars in sales by the
Stella McCartney and Adidas have teamed up to launch a tennis collection that will be worn by the likes of Angelique Kerber, Garbiñe Muguruza and Stefanos Ts
Management
Adidas has received a blow from the European Union General Court, which ruled that “three parallel equidistant stripes of equal width applied to the produc
The LGBTQ communities will have plenty of marching shoe options this month, as sneaker and footwear brands kick-started their rainbow-hued Pride collections
BACKGROUND Fashion companies and designers from Adidas to Iris van Herpen have started exploring 3D printing in the past few years, while designer Z
Brands have to be on top of their game to stay ahead of the competition. This is true for the lucrative sneaker market as well - everyone wants a piece of the
LVMH’s announcement of a new luxury house designed by Rihanna is the pinnacle of a new trend: the celebrity creative director. Instead of inviting celeb
Leading fashion companies including Nike, PVH, Levi Strauss, Esprit, Adidas and Under Armour have signed an open letter to the Cambodian government urging
As May begins, FashionUnited takes a look back at the top stories of last month. Below, we've selected a handful of our favourite April articles. Happy
Missoni, the Italian fashion house best known for its colorful zigzag knitwear, has partnered up with Adidas for a limited-edition collection of running appar
Global sportswear brand Adidas has strengthened its commitment to tackling plastic waste with the unveiling of Futurecraft.Loop, its first 100 percent recycla
Video
Starring Donald Glover and Mo’nique with a cameo by Na-Kel Smith. Story and concept by Donald Glover with ROYALTY and directed by Ibra Ake. So
Hot off the heels of Adidas’s first weekend party for the Coachella music festival, the sports brand has announced its latest partnership, Donald Glover Pre
Just in time for Earth Day, which is April 20, Adidas is making moves to reduce its plastic waste. On Wednesday, April 17, Adidas announced the early st
People
American popstar Beyoncé has joined forces with German sportswear label Adidas. She will be a creative partner for the brand, helping them to design new
Adidas Running has announced a collaboration with HBO’s Game of Thrones which features a collection of six limited-edition Ultraboost sneakers - each re
In 2018, Adidas reported currency-neutral revenue growth of 8 percent driven by a 9 percent improvement at brand Adidas, reflecting a double-digit sales incre
Adidas has appointed Martin Shankland as head of global operations, replacing Gil Steyaert who is stepping down. Shankland joined Adidas in 1997, and has be
Sportswear giant Nike has maintained and strengthened its position as the world’s most valuable apparel brand, according to the latest report by independent
LFW: Adidas Originals x Ji Won Choi
Adidas Originals has unveiled its third collaboration with an emerging female fashion designer. This time, the brand has teamed up with Ji Won Choi for a 17-p
It looks like reducing plastic waste is the cause closest to Adidas’ heart. The sportswear brand announced ambitious plans to increase the production of sho
Luxury French conglomerate Kering has been named the most sustainable company in the luxury and fashion industry, and the second most sustainable company in t
Adidas is dedicating efforts to help 13 young companies grow. The sportswear brand launched an incubator called Station A last week, totaling to a 1-million-e
The visual language for the relaunching of Adidas Terrex. Source: Youtube, Georg Fasswald, Adidas Terrex
US menswear brand Bonobos has named British golfer Justin Rose as its new apparel ambassador. The world number 2 ranked golfer has made the deal with Bonobos
New York - This year, the world of fashion has been strongly affected by cyberattacks. From Amazon to Macy’s, we review the main hacks targeting the interna
Sportswear giant Adidas has announced that it has completed the first tranche of its multi-year share buyback programme announced in March 2018. Between
Major clothing and footwear brands are failing to tackle the exploitation of vulnerable workers in their supply chains, according to a new report by Know
Model Gigi Hadid has took to Instagram to tease her upcoming collection in collaboration with Reebok. She posted a picture of a black sneaker with bright oran
German manufacturer and retailer of sports goods Adidas said on Wednesday its Q3 revenues increased 8 percent on a currency-neutral basis and 3 percent in eur
Though Dirk Schönberger has stayed in the background at Adidas, what he has achieved for the German sporting goods maker in recent years has not gone unnotic
A federal jury in Manhattan just found a former Adidas executive guilty of fraud. Prosecutors claimed that James Gatto, head of global sports marketing at Adi
Adidas revealed a new capsule womenswear fitness collection inspired by female athletes and designed to meet women’s workout needs. Called the Statement Col
Presenting Adidas Originals/Falcon campaign with Kylie Jenner. Source: Adidas Originals, YouTube
News
** *Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth ****urged fashion companies to do more t
British fashion designer Stella McCartney has recreated the iconic Adidas Stan Smith trainer by crafting it from vegetarian leather for the first time. M
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CrossFit Inc. and Reebok International Ltd. have agreed to a settlement three months after CrossFit filed a lawsuit against the sportswear brand, which is a
Adidas has recycled ocean plastic into soccer jerseys for the Real Madrid CF kit. It is the first time Parley Ocean Plastic, a company which aims to end mar
Last week, while on holiday in Ibiza, the gin tonic I ordered at the quiet end of a beach club on Playa d’en Bossa was served with a bamboo straw. A susta
German sporting goods firm Adidas AG recently announced its decision to use only recycled plastics by 2024 for shoes and clothing. This initiative could be t
German sporting goods firm Adidas on Thursday said the World Cup in Russia and strong e-commerce sales lifted net profit in the second quarter, keeping th
German manufacturer and retailer of sports goods Adidas said on Thursday its Q2 net profit for 2018 increased by 20.5 percent. Revenues increased by 4.4 perce
Adidas Originals has reimagined a cushioning system it developed in the 1990s to create a shoe that is "built for natural motion". Source: Dezeen, YouT
It was a good call for Sportswear brand Under Armour to hire actor Dwayne “the Rock” Johnson as the face of the brand, according to research company Spot
It is common knowledge that sneakerheads use Instagram to buy, sell and learn about new sneaker styles. But which of the most popular sneaker styles in recen
Everything is coming up roses for Hailey Baldwin. First, she's fresh off the heels of her engagement to pop star Justin Bieber. Now, her professional life i
German sportswear giant Adidas Monday said it plans to use only recycled plastic in its products by 2024. The company has pledged to eliminate its use of "v
The Rockport Group may not move ahead with its plans to sell itself to CB Marathon Opco LLC, an affiliate of Charlesbank Capital Partners, just yet. Rockport
ANALYSISThe giant athletic apparel group warned late Thursday that hackers might gave stolen personal information from its US website. Adidas is currently wor
Usernames, passwords and contact information from shoppers who purchased from Adidas’ US website may be in the hands of an unauthorized party. The sportswe
*Recruiting site Glassdoor has revealed the winners of its 2018 Best Places to Work -- Employees’ Choice Award, results which are based on anonymous feedbac
Retail
Christian, aged 10, has 20 pairs of high-end sneakers in his closet at his home in the suburbs of New York. Maxance, who just turned 14, asked his parents
TIMELINE Long gone are the times when people would only wear sneakers to practice sports. Now they are the footwear of choice for millions of people around t
Background When the sports and business worlds collide, fashion is never far off. The World Cup, currently taking place in multiple Russian cities, has cos
With the football World Cup set to kick off this week, sportswear giants Nike and Adidas gear up to go head for the title of the World’s biggest footbal
Play at high speeds in the lightest cleat in the game, the #adizero 5-Star 7.0. Source: Adidas, YouTube.
From the street to the runway, sneakers can now be seen everywhere on everyone. How did the sneaker's reign over footwear come to be? Source: M2M –
Nostalgic trends, originally created by designers in the USSR, are becoming increasingly popular in the global fashion industry. These soviet-style looks,
*The second of three collaborations between Alexander Wang and adidas Originals this year has been released and the line is anything but predictable. The spo
Adidas has reported currency-neutral revenue increase of 10 percent in the first quarter. In euro terms, the company’s sales were up 2 percent to 5.548 bill
After German sportswear giant Adidas previously introduced three products from its Speedfactory in Ansbach, Bavaria, it has now launched a sneaker made in USA
Adidas AG announced that it has appointed Zion Armstrong as President of adidas North America effective July 1, 2018, succeeding Mark King, who has decided t
Sportswear giant Adidas is continuing its partnership with Parley Ocean Plastic with the launch of football kits for all 23 Major League Soccer (MLS) teams ma
London - Fashion Revolution is set to launch its Manifesto today demanding a "radical revolutionary change" for the fashion industry, which will halt the en
Change towards a more sustainable future may be slow within the fashion industry, but the leading companies, such as Adidas, H&M, and Esprit have ta
London - Adidas is upping the game on its pledge to stop using virgin plastics in its collections, as the sportswear giant launches a yoga collection with W
Shoe brand Adidas recently signed a new deal with a basketball league. The iconic brand has partnered with Big3 that will be in full effect starting April 11.
London - Sportswear giant Adidas AG reported another year of strong sales and growth, as it remains firmly on track to achieve “quality growth” for 20
In 2017, Adidas currency-neutral revenues increased by 16 percent, which the company said, mainly reflects an 18 percent increase at brand Adidas, driven by d
Los Angeles - It seems Adidas will stop at nothing until it takes the top spot as the 'go-to' sportswear shoe brand. The iconic three-striped label recently r
Adidas Original just debuted a new collaboration with Amsterdam-based designer Danielle Cathari. At New York Fashion Week, the collection debuted on February
The Woolmark Company and sportswear-maker Adidas started a new annual competition for students to develop innovative sports products using Australian Merino w
Adidas has recently decided to move more into lifestyle products. The iconic shoe brand has teamed up with Zound Industries International AB in order to now s
Adidas’ New Boost Sneakers Let You Ride the Berlin Subway for Free. Source: Highsnobiety, YouTube
UPDATE London - 64 international fashion companies have set a total of 143 targets to help accelerate the industry’s transition to a circular fashion syst
Hundreds of people braved sub-zero temperatures to camp out overnight in Berlin, in hopes of buying on Tuesday a pair of Adidas sneakers that also offers fre
London - 2018 is set to become the year sustainable fashion goes mainstream, as more and more fashion retailers, companies and initiatives join forces to ma
After just launching Y-3 this month, Adidas seems to be making active movements towards expanding its brand message and exposure. Most recently, the shoewear
Y-3 by Adidas just opened a new store in Los Angeles on La Brea Avenue. The new flagship opened on the strip as the brand's fourth flagship in the United Stat
During the third quarter, Adidas Group’s currency-neutral revenues rose 12 percent. In euro terms, sales for the company were up 9 percent to 5.677 billion
After announcing its new, robot-driven revolutionise the production process and to create a new movement in the footwear industry, which includes stepping awa
Through the perspective of Crazy, 21 Savage guides you to crack the code, unlocking a special, hyper-limited Crazy kit. Source: adidas Originals, YouTu
ANALYSISAdidas keeps eating Nike’s market share in the former’s home country, as the world’s largest athletic apparel brand has failed to post gains in
In 2016, more than 21 billion pairs of shoes were produced globally, which means about three pairs of shoes were made for every person in the world. According
Japanese leather artisan, Ryo Kashiwazaki and his brand Hender Scheme have been announced as Adidas Originals’ latest collaboration. The interesting co
For the second quarter, Adidas said that revenues from the company’s continuing operations increased 19 percent on a currency-neutral basis and 20 percent i
This weekend, Alexander Wang is unveiling a second Adidas Originals collection. The designer has announced that he will sell the new line through a text messa
Adidas is to go beyond sport and fitness with the launch of a new lifestyle app. The German sportswear giant introduced 'All Day', a new applica
Converse’s new store will open at London’s only outlet centre; London Designer Outlet at Wembley Park. The iconic US based brand turned 100 earlier this y
London - The future of manufacturing is much closer, and more local than you think. Footwear retailer Clarks is set to open a UK factory and bring part of i
SuperGroup plc, the parent company of Superdry have announced plans to expand Superdry Sport by introducing “shop-in-shops” in some of their larger store
Russian menswear designer Gosha Rubchinskiy is known for redefining global cultural ideas. He hails from the outskirts, and over the years has used his back
Amazon has once again been named the world’s most valuable retail brand in the annual BrandZ Top 100 Most Valuable Brands ranking published by WPP and Kanta
