Adidas news and archive

These are the most counterfeit sneakers

As Oscar Wilde said, “imitation is the sincerest form of flattery”. For sneaker manufacturers, however, this is only a small consolation, because they miss out on much revenue each year - millions, to be sure, because according to estimates, the global sneaker market is worth more than 81 billion British pounds (100 billion US dollars). When...

Fashion |CEO-Interview Featured

Sneakerness CEO: It's no longer just team Nike or Adidas

This weekend, Sneakerness, an international sneaker fair for end consumers, stops in Amsterdam. The format, which also takes place in other European cities such as Cologne, London and Paris, brings together a community that is interested in art, sport, music and fashion in addition to the popular trainer. Big brands are always present as well....

Fashion |In Pictures

Adidas and Prada unveil first joint football boot collection

Sportswear giant Adidas has teamed up with Italian fashion house Prada on its first-ever joint football boot collection that combines the design codes of Prada with high-performance football technologies unique to Adidas. The Adidas and Prada collection reimagines three leading Adidas products - the Predator Accuracy, the Copa Pure and the X...

Business

Adidas to begin selling remaining Yeezy products

Adidas has said that it is set to begin selling some of its remaining Yeezy products by the end of May, all to be exclusively available through its e-commerce site and app. As initially speculated, a “significant amount” will be donated to select organisations that the brand said are tackling discrimination and hate, including, among others, the...

Fashion

Adidas faces boycott over male model in swimsuit campaign

Adidas has found itself facing criticism due to a swimsuit featured on its e-commerce website, worn by a male model. The swimsuit in question is part of the Adidas x Rich Mnisi Pride Collection, which the company describes as a celebration of self-expression and a partnership aimed at honoring the LGBTQIA+ community, in collaboration with their...

BusinessFeatured

Adidas tackles inventory woes with strategic Yeezy shoe sale

Adidas has at last addressed the conspicuous overhang of 1.2 billion euros worth of Yeezy sneakers that has been weighing down its inventory. In a move aimed at rectifying the situation, the German sportswear giant confirmed its plan to sell the unsold Yeezy shoes while allocating a portion of the proceeds to charitable causes. Adidas CEO, Björn...

Fashion

Jerry Lorenzo continues partnership with Adidas in upcoming Fear of God Athletics collaboration

Adidas has confirmed that its highly anticipated upcoming collaboration with Fear of God will launch in the second half of 2023. CEO Bjørn Gulden, who used to helm rival Puma before joining Adidas at the beginning of the year, confirmed the late 2023 date in a press call Friday, the Business of Fashion reports. Fear of God, a Los Angeles-based...

ManagementFeatured

Adidas sales decline, Yeezy crisis continues to weigh on results

In the first quarter of 2023, currency-neutral revenues at Adidas Ag were flat versus the prior-year level. In euro terms, the company’s revenues declined 1 percent to 5.274 billion euros. The company said in a statement that top-line development was impacted by significantly reduced sell-in to the wholesale channel as part of the company’s...

Fashion

Nike, Adidas, Shein, Temu in US probe over forced labour in China

The House Select Committee on the Chinese Communist Party (CCP) in the United States is currently scrutinising some of the world's largest brands regarding forced labour and origin of their cotton-based products. The committee has sent letters to major fashion and sportswear retailers, including Nike, Adidas, Shein, and Temu, to inquire about...

BusinessFeatured

Adidas hit with lawsuit from shareholders over Kanye West partnership

In another blow for Adidas, the sportswear giant is now facing a class action lawsuit from investors claiming that it knew about Kanye West’s controversial conduct prior to cutting off its partnership with the rapper. In the lawsuit, which was filed with a federal court in Oregon, shareholders of the brand alleged it was aware of West’s...

BusinessFeatured

Adidas to ‘double down’ on US sports business

Sportswear giant Adidas is attempting to turn its attention to the US sports market after its sales took a hit following a series of partnership terminations. Speaking in an interview with the Wall Street Journal, the company’s North America president, Rupert Campbell, said: “We want to double down on all of the things that are US-centric,...

Fashion

Adidas and End to drop exclusive Velosamba sneaker pack

Adidas teamed up with the online fashion and streetwear retailer End to launch a cycling themed Velosamba sneaker collection, under the name ‘Social Cycling’. The shoe will come in two colourways which are inspired by coffee and beer, “two classic pit stops for any seasoned cyclist”, as explained in the release. While one pair contains whites...