The US stock market reacted positively to Nike, which also gave the shares of the two German competitors Adidas and Puma a boost on Friday. Nike’s shares rose by almost 10 percent in pre-market trading in the US. In regular trading, this would mean the highest level in more than three months. Adidas’ shares rose by 3.8 percent to 199.40 euros,...
Jun 27, 2025
Following recent data breaches at Adidas, Dior, and The North Face, consumers are trusting fashion brands less and less when it comes to their personal details. However, a new study, The Trust in CX, by Press Ganey Forsta, has found that the large majority of US consumers are still open and willing to share their data if it would offer them a...
Jun 25, 2025
German sportswear giant Adidas has renewed its partnership with Italian football team Juventus for another 10 years. The extension carries on the duo’s long-standing relationship, which initially began in the 2015/16 season. In a press release, Juventus said the decision to renew was down to the collaborators having a “strong synergy”, as they...
Jun 20, 2025
Markus Morent has been appointed managing director for Adidas Korea. Adidas confirmed this in an email to FashionUnited. Morent will report to Mathieu Sidokpohou, member of the Executive Board and responsible for Global Sales. The leadership change followed the departure of former MD Peter Kwak, who decided to step down to spend more time with...
Jun 17, 2025
Adidas has confirmed a cybersecurity breach in which unauthorized actors accessed personal data belonging to customers who had previously contacted the company's customer service. The compromised information primarily includes names, phone numbers, and email addresses. The sportswear giant emphasized that no passwords, credit card details, or...
May 28, 2025
Adidas has warned consumers of a potential breach of data. The sportswear giant told Reuters that an “unauthorised external party” had garnered certain consumer data via a third-party customer service provider. In a statement to the media outlet, Adidas said: “We immediately took steps to contain the incident and launched a comprehensive...
May 26, 2025
Japanese sportswear brand Asics has announced that it has stopped sourcing kangaroo skins for its athletic footwear. The news comes days after German brand Adidas revealed that it had halted the use of the marsupial skin for its soccer cleats. Asics confirmed its decision to step away from using kangaroo leather to the Animal Wellness and the...
May 22, 2025
US shoe brand Steve Madden has sued the German sportswear giant Adidas. In the complaint, Steve Madden stated that they were “fed up” with Adidas continuing to object to designs that they believe do not infringe on Adidas’ brand image. Steve Madden’s complaint was filed on Wednesday in the federal court in Brooklyn, New York. Reuters was the...
The rivalry between sports brands Adidas and Puma, which were founded by two brothers in a small Bavarian town, is being adapted into a television series thanks to family archives, the producers announced on Sunday. The series brings one of the most fascinating family conflicts in business history to the screen: Adolf “Adi” Dassler, founder of...
May 19, 2025
Sportswear giant Adidas has established a new scholarship with the Stephen Lawrence Day Foundation (SLDF) for young creative talent at the University of the Arts London (UAL). The scholarship, amounting to a total of 300,000 pounds, is available to four Home students who have participated in UAL’s Insights Programme or who are from a Black Asian...
May 16, 2025
Bertelsmann media group's chief executive officer, Thomas Rabe, can continue as chairman of the supervisory board of German sportswear manufacturer Adidas for another year, despite strong opposition from shareholders. At the annual general meeting in Fürth, Rabe received only 64.4 percent of the votes from Adidas shareholders. However, the...
German sportswear giant Adidas has announced that it has stopped sourcing kangaroo skins for its athletic footwear and will not purchase any skins from the marsupials in the future. The announcement, made by Bjørn Gulden, CEO of Adidas, comes after an in-person appeal from Wayne Pacelle, president of the Center for a Humane Economy, who...
May 15, 2025