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Retail

Adidas opens doors of Berlin flagship

Adidas has reopened the doors of its newly-renovated store on Münzstrasse in Berlin - the world's first Adidas Originals Flagship Store. The newly-developed store concept is called The Collection and is inspired by the sportswear giant’s archive in Herzogenaurach, the German city where the brand was founded. The new space features no...

19 hours ago

Management

Adidas reportedly mulling sale of Reebok as early as March

German sportswear giant Adidas is reportedly mulling a sale of Reebok and could be looking to offload it as early as March 2021. Chinese sportswear giant Anta Sports and VF Corp, the US company behind brands Vans, The North Face and Timberland, could be among interested bidders, according to German business publication Manager-Magazine, though...

Oct 23, 2020

Retail

Virtual fitting room market forecast to double by 2025

The global virtual fitting room market is forecasted to grow from 3 million dollars in 2019 to 6.5 million dollars by 2025, according to new research by Valuates Reports. The rise in online shopping is driving the growth of the virtual fitting room market size, with the new technology looking to decrease the exchange and return rate, and enhance...

Oct 15, 2020

Fashion

Adidas launches new fully recyclable shoe

Sportswear giant Adidas has launched a fully recyclable sustainable running shoe as part of its ‘Made to be Remade’ project. The Adidas UltraBoost DNA Loop, was unveiled as part of the sportswear brand’s newCreators Club Week, and have been created from a single material with zero glue. This means that the high-performance shoes can be returned...

Oct 14, 2020

Fashion

Adidas launches Creators Club Week alongside biggest ever drop of exclusives

Sportswear giant Adidas is launching its first seven-day digital festival, Creators Club Week, which kicks off on October 14. The festival will see the brand drop their biggest ever range of exclusive and limited-edition shoes, with more than 70 new designs making their debut over the course of the event. The event, a first from Adidas, will...

Oct 12, 2020

Retail

Bolt Threads announces exclusive partnerships to introduce Mylo

Adidas, Kering, Lululemon and Stella McCartney have united with Bolt Threads to usher in a more sustainable future for fashion. The consortium is the largest joint development in consumer biomaterials to date. Bolt Threads is on a mission to harness the underground structure of mushrooms as it is an infinitely renewable resource. The material,...

Oct 6, 2020

Fashion

Swarovski and adidas join creative forces to add sparkle to iconic sneakers

Swarovski and adidas Originals have taken a playful approach to reimagining three classic footwear models drawn from the adidas brand’s rich archive. This joint creative project will see the classic adidas models Rivalry Low, Stan Smith, and Superstar 50, take on a sparkling character, thanks to embellishment with the finest Swarovski crystals....

Oct 5, 2020

Fashion

Adidas and Swarovski re-imagine footwear with crystals

Adidas has collaborated with Swarovski in the re-adaptation of the footwear brand’s Rivalry Low, the Stan Smith and the Superstar 50 with the embellishment of crystals. Both brands are celebrating milestones, it is Swarovski’s 125th anniversary and Adidas’ 50th anniversary. The Originals Rivalry Low sneakers, a court classic, will have crystals...

Sep 22, 2020

Business

The future of garment technology in circular fashion

‘Technology’ in fashion is a wide-reaching term, one that covers anything from product data and traceability, to logistics, inventory management and garment labels. As an umbrella term, technology covers all of these topics and is an increasingly pivotal enabler of circular business models. But when we talk about technology we are no longer...

Sep 17, 2020

Fashion

Celebrities and brands pause Instagram in Stop Hate for Profit campaign

The charity Stop Hate for Profit is asking Instagram users to join a 24-hour social media “freeze” on Wednesday, during which they put up a message about Facebook Group’s “repeated failures to address hate speech and election disinformation on their platforms.” In July brands including Adidas, Birchbox, Dockers and French Connection US paused...

Sep 16, 2020

Fashion

Adidas collaborates with actress Zoe Saldana on activewear

Adidas is joining forces with actress and activist Zoe Saldana to create an activewear collection exclusively for Kohl's. The range will include women's active apparel, footwear and accessories, all curated by Saldana. “At Adidas, the belief that through sport we have the power to change lives fuels our commitment to find partners that share...

Sep 10, 2020

Fashion

Adidas introduces sustainable vegan Clean Classics sneakers

German sportswear retailer, Adidas, has launched a new vegan and 100 percent sustainable pair of sneakers, the Clean Classics. The Clean Classics collection includes the Superstar, Stan Smith, Continental 80 and Supercourt styles, all of which are remade for 2020 with Adidas’ new pledge of commitment to ending plastic waste, according to a press...

Sep 10, 2020