China's and the Otto Group, the largest online retailer for fashion and lifestyle in Europe and the second-largest online retailer in the world with end consumers, have announced a joint venture to provide B2C e-commerce services for international brands on the platform.

Based in Germany, the new joint venture, Zitra, will serve as an accelerator for international brands by providing services such as third party operation, marketing strategies, IT system handling, logistics and post-sale services.

“By providing an integrated e-commerce marketing solution, we look forward to helping international brands gain traction and accelerate their sales in China,” said Hanjo Schneider, Member of the Executive Board of Otto Group.

In this regard, Haoyu Shen, CEO of JD Mall, said that “We are seeing tremendous demand for imported products and this new venture will help further expand our range of products for Chinese consumers.” has opened JD Worldwide this year and six virtual malls, each devoted to authentic goods from one country, including Australia, France, Germany, Japan, Korea and the US.





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