McKinsey: this is what the fashion industry can expect in 2019

2019 will be a bumpy ride for most fashion players, according to management consultancy firm McKinsey & Company and online publication Business of Fashion in their new joint report The State of Fashion 2019, on which they lay out the main trends and developments to be expected in the year ahead. “The ones who will succeed will have to come to terms with the fact that (...) some of the old rules simply don’t work”, they warn. “Regardless of size and segment, players now need to be nimble, think digital-first and achieve ever-faster speed to market. They need to take an active stance on social issues, satisfy consumer demands for ultra-transparency and sustainability, and, most importantly, have the courage to self-disrupt their own identity and the sources of their old success”.