Moschino signs licensing deal with Safilo Group

Italian fashion company Moschino has signed a global licensing deal with Safilo Group who will design, manufacture and distribute the brand's mainline and Love Moschino eyewear collections.

“The many who love Moschino’s provocative surrealist wit will celebrate with us this new exciting entry in our brand portfolio. We had been looking for a while for a brand that would add distinctive momentum through irony to our premium offer, and found it in the vivid creativity of Moschino, now so powerfully interpreted in Jeremy Scott’s vision. The subversive and pop spirit of the brand demands the highest levels of creative sensitivity, product knowledge and industry expertise, that have all been in our DNA since 1878,” comments Luisa Delgado, CEO of Safilo.

Moschino, which is part of the portfolio of brands of the Aeffe group, lauded Safilo's "huge ability in conveying great creativity, like Moschino’s, through the development of a unique final product," according to its Managing Director, Marcello Tassinari. “Safilo has a strong worldwide distribution, in all countries, so our goal is to replicate the success Safilo had so far,” he added.

The Moschino and Love Moschino eyewear lines would target different customers, with the mainline being segmented for the luxury market in terms of pricing and images, and Love Moschino rage would be more affordable and aimed at younger customers.

Both eyewear collections will be distributed via optical stores, department stores and Moschino boutiques worldwide.

Photo credit: Moschino Facebook