My Size registers third patent in U.S.

My Size, Inc., developer of proprietary, smartphone measurement applications, has announced that after approval of its patent in Russia and Japan, it obtained similar approval in the U.S. The patent relates to My Size's "Measurement of a Body Part" technology. The U.S. patent will expire 20 years from the date the patent was initially filed, or January 20, 2033.

"Registration of the third patent within a short period of time demonstrates further recognition in our technological innovation and fills us with professional pride," said Ronen Luzon, CEO of My Size, Inc. "We are especially pleased with the recognition from the U.S. Patent and Trademark Office and have filed applications to protect our patent in other countries as well."

The Measurement of a Body Part application was designed for the online apparel market. It enables shoppers to take accurate measurements of their body with a smart phone. The application first analyzes the recorded information using big data, then recommends the appropriate size of an article of clothing the shopper has selected for consideration on a retailer's website. All of My Size's technology applications use algorithms within a smartphone, rather than the smart phone camera, to record and document body measurements.

With the global apparel market valued at 3 trillion dollars , this type of technology is essential to retailers. One of the major problems retailers, particularly department stores, is high rates of return due to poor fit or quality. My Size can help alleviate those problems and benefit retailers revenues.