World Retail Congress: Luxury changes its way of communicating

Luxury retail leaders Sébastien Badault, International Director of the Luxury and Fashion line of Alibaba, Adam Pritzker Founder of Assembled Brands, and Frédéric de Narp, CEO of Bally discussed the future of luxury industry at the World Retail Congress this week. All three of the leaders agreed that the definition of luxury has expanded from simply asserting status and craftsmanship, to mean much more.