Fashion trade shows Copenhagen International Fashion Fair (CIFF) and Revolver have confirmed that they are consolidating and streamlining operations under one roof under a new vision of 'One Copenhagen'.
The move follows CIFF’s acquisition of Revolver earlier this year and will see both tradeshows coming together at the Bella Center Copenhagen from August 9 to 11 under the directorship of CIFF director Sofie Dolva.
The combined CIFF x Revolver showcase will blend CIFF’s longevity, as the longest-running show in Scandinavia, with the fresh approach of Revolver “to craft a new and optimised trade show experience”.
Dolva said in a statement: “Together we can bring the very best of Danish, Scandinavian, and International fashion to the forefront, creating a more cohesive and valuable fair experience and brands and buyers alike.
“CIFF x Revolver challenges the trade show concept to meet the demands of tomorrow and provide optimal conditions for brands to trade, evolve, and shine in an impactful international context.”
CIFF x Revolver will present a “full spectrum contemporary show,” featuring more than 800 fashion and beauty brands, from emerging to established, domestic and international, across menswear, womenswear, lifestyle, and beauty.
Dolva added: “It’s all part of our overarching focus on nurturing a powerful fashion, lifestyle, and beauty community with a holistic approach. We want to inspire the industry at large by facilitating the sharing of knowledge, of media opportunities, of trade prospects - all wrapped up in a one-stop organisation and destination allowing industry to make most of their time in Copenhagen.”