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Coeur Tradeshow returns to LA with new location and networking marketplace

By Sara Ehlers

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Los Angeles - Based in the city’s Fashion District, Coeur hosted its annual trade show showcasing lifestyle, accessory, home, and gift collections. The trade show took place from October 12-14 and display Spring 2016 collections at the Alexandria Ballrooms in downtown.

This isn’t the first time that Coeur has brought its trade show to Los Angeles. In fact, it’s the fourth year that the trade event has been in Los Angeles. While primarily on the West Coast, the Coeur Tradeshow also took place in New York for the past two years. The lifestyle and accessories show caters to buyers from fashion retailers, department stores, and specialty boutiques.

This year, to keep the event up-to-speed with its buyers, the show moved to the Alexandria Ballrooms from its usual spot at the Cooper Design Space. “Coeur has always been about trendsetting and moving to the [new location] not only will continue to set the tone for what Coeur is; [it’s] also stunningly beautiful and will showcase our diverse range of lifestyle brands alongside the great history of [downtown LA],” said Henri Myers, co-founder and creative director of the show. Coeur is known for hosting a curated mix of lifestyle, accessories, home decor, and gift brands. Coeur’s goal is to feature established brands “that should be on every buyer's radar.” The show will include over 90 brands such as Jack Gomme Paris, Jo Handbags, K/ller Collection, Miansai, Swedish Hasbeens, Jennie Kwon, and many more.

Coeur comes to DTLA at a fresh, new location

In preparing for the show, the process was arduous and enduring for the Coeur team. The tradeshow must first create a curated target list of brands and reach out to established companies. Secondly, the show must create the right atmosphere and environment that suitable to their business and the Coeur vision. Lastly, the tradeshow must contact all of their buyers to come and check out what’s new at the show. Once all this is done, the tradeshow can then finalize a date and put their work into action.

Once all of the plans were settled, the trade show hosted a pop-up marketplace on its first night. It was the trade show’s first marketplace pop-up for Los Angeles. “We’ve done it before at our Coeur NY showcase which was a great success,” said Myers. The goal of the initial marketplace is to bring in a mix of buyers directly to the consumer guests including stylists, bloggers, press, and media. In a way, the beginning event serves a networking environment. “It’s an opportunity for these guests to continue to work business but also outreach directly to potential customers,” said Myers.

Coeur hosted pop-up marketplace for networking environment for buyers

The L.A. trade show came about four years ago from the mind of Myers. Coeur came directly from the need to introduce a “stronger curated showcase” during L.A. Market Week. It originally debuted as an extension of Myers’ sister company, eM Productions, that he presently shares with Lisa Elliot Rosas. The shared company was launched 15 years ago and focuses highly on ready-to-wear apparel. “We continued to receive inquiries and discovered so many amazing brands that truly fit this larger category and [we] wanted to feature them in the best light possible,” said Myers.

So far, the show has been successful. Each season, Coeur receives approximately 500-600+ buyers. For this most recent show, Myers expected numbers to exceed that number. The reasoning for this is that the show has always received great support from local and international retailers. “L.A. is now no longer just about jeans and t-shirts. There is a great business here that continues to grow,” said Myers. In his words, L.A. fashion is constantly “moving, growing, and thriving.” The mix of old, new, light, and dark fashion makes the city hold its own irrefutable unique take on fashion. “It is truly unconventional.”


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